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Papers On Business - Management
Page 38 of 752
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A Review of Jay Levinson�s �Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business�
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A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson�s book excels in instructing the reader how to best promote a product to capture the most return on the advertising dollar. No additional sources are listed.
Filename: PPgurMrk.rtf
A Review Of U.S. Advertising Since 1950
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5 pages in length. In the early part of the twentieth century, American advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized ethically questionable tactics to sell the companies' products. As the 1950's advertisements reflected, women had a particular place within the confines of both society and home; theirs was to facilitate the family in such a manner as to uphold every aspect of its existence. Entering into the twenty-first century, there is hardly a glimpse of such blatant gender bias in contemporary advertising. Bibliography lists 4 sources.
Filename: TLCUSadv.wps
A sample sales presentation
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5 pages. This is a sample sales presentation for an anonymous company. Describes employee benefits as well as a plan applicable to any company in sales with a sample cost/budget analysis. Discussion includes how to build repeat customers and the successful management of a sales or marketing company. Bibliography lists 2 sources.
Filename: JGAsales.wps
A Shortage of Skilled White Collar Workers: The Importance of In-House Training
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A 6 page discussion of the correlation between the changing workplace and the shortage of skilled white-collar workers. Asserts that this shortage is not solely attributable to the educational system and that companies must take employee training into their own hands. Bibliography lists 6 sources.
Filename: PPjobSkl.wps
A Situation Of Poor Listening In The Corporate Environment
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7 pages in length. The writer discusses how empathetic listening � also called mindful listening � is being one-hundred percent present in body, mind and soul when the other person is talking without inserting verbal interruptions or facial distractions. Bibliography lists 6 sources.
Filename: TLCListeng.rtf
A Sociological View Of Hooter's�
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A 5 page paper written as a letter to the editor of a newspaper, which has received and printed several disparaging letters with the opening of the city's first Hooter's restaurant as their topics. One woman called the new Hooter's a 'breastaurant;' a man wrote in response that the women should tend the kids and not worry about it. This paper gives some sociological insight regarding the popularity of the restaurant and explains some of the country's fascination with it. Bibliography lists six sources.
Filename: Hooters.wps
A Solution for the Struggling Airborne Express
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This 4 page paper looks at the problems endured by Airborne Express. A proposed solution involves revamping insurance and pension plans. Bibliography lists 4 sources.
Filename: SA314AE.rtf
A STEEL INDUSTRY ANALYSIS
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This 5-page paper focuses on the current status of the United States steel industry. Topics discussed include the major steel makers and how they compete and the impact of tariffs levied on foreign imported steel. Bibliography lists 10 sources.
Filename: MTsteela.rtf
A Strategic Alliance; IBM and Kvant
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This 5 page paper considers this short lived strategic alliance. The writers considers why the alliance was undertaken, and why this may be seen as a good text book example of an international strategic alliance that created value for both partners. It is also a good example of the impact of unanticipated macro factors, in this case causing the failure of the alliance. The bibliography cites 4 sources.
Filename: TEIBMkva.rtf
A Strategic Analysis of a Wal Mart Case Study
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This 4 page paper examines a case study submitted by a student. Much of the information included comes from the case, but general knowledge about Wal Mart is used as well. No bibliography.
Filename: SA432Wal.rtf
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