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Papers On Business - Management
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Blue Chip Franchise Corporation / Entering The International Marketplace
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A 12 page paper that discusses some of the considerations necessary for BCFC to move into Dubai, including: requirements, training, market survey and sales forecast, the problems and resources surrounding entrance, location and position of the product in the market. Bibliography lists 9 sources.
Filename: Bluechip.wps
BLUE DIAMOND GROWERS -- AN OVERVIEW
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This 4-page paper provides a marketing ane environmental overview of the Blue Diamond Growers of California; the almond growers. Bibliography lists 4 sources.
Filename: MTbludia.rtf
BLUESUITMOM AND LIES: EVERYDAY BUSINESS OR AN ETHICAL BREACH?
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This 6-page paper discusses Maria Bailey and how she stretched the truth of her BlueSuitMom.com business, and whether this was an unethical thing to do. The paper points out that yes, it was unethical, because she lied, and no one can trust her as a result. Bibliography lists 3 sources.
Filename: MTliarbm.rtf
BMD; A Case Study in Vertical Integration
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This 10 page paper looks at a case study of attempted expansion and profit maximisation by way of vertical expansion through acquisition. The case study concerned can be seen as a lesson in the mistakes and risks of this type of expansion. Moving away from core competencies is always a risky proposition, BMD, a lumber yard company attempted forward integration without the necessary changes required. This paper is a demonstration that a perceived synergy is not always real, and considers the other changes needed to make vertical integration a successful and profitable exercise.
Filename: TElumver.wps
BMW and Rover
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This 3 page paper outlines the acquisition of Rover by BMW, why they made the acquisition and why it went wrong. The paper starts by considering the position of BMW within the automotive market, explains why the acquisition offered so many opportunities, why they were not realised and the strategy that BMW followed after accepting this failure.
Filename: TEBMWrover.rtf
BMW and Strategy
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This 8 page paper examines BMW and its' strategy. The paper answers four questions, looking at the drivers for BMW in the year 2000 and later, the core competences of the company, the how the concepts of competitive advantage through differentiation and cost advantage apply to BMW and the role of traditional strategic planning at BMW. The bibliography cites 3 sources.
Filename: TEBMWques.rtf
BMW Case Study
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This 5 page paper examines the case supplied by the student, BMW have a problem, they have a long lead time and are losing out to competitors. The paper identifies the problems, looks at the supporting facts and then examines the potential alternative solutions, before making a recommendation of the strategy that should be adopted.
Filename: TEBMWcng.rtf
BMW Leadership
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This 14 page paper examines the leadership styles seen at BMW showing how the company use the human relations school of management and democratic leadership styles. This is illustrated with examples. The company is then compared with Ford, where it is argued there is a more scientific management approach and an autocratic style of leadership. The bibliography cites 13 sources.
Filename: TEBMWlead1.rtf
BMW SWOT Analysis
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This 4 page paper is a SWOT analysis of BMW, examining the strengths, weaknesses, opportunities and threats. The paper looks at the position after the sale of the Rover group and is based on a case study supplied by the student.
Filename: TEBMWSWOT.rtf
BMW's Competitive Environment
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A 5 page paper assessing BMW's internal and external environments and identify which of Porter's Five Forces pose the strongest threat to its competitive advantage. The environmental analysis addresses the general, task and internal divisions, which collectively include the technological, sociocultural, economic, legal/political, international, customers, suppliers, allies, competitors, employees, board of directors, physical attributes and organizational culture dimensions. Evaluation of these dimensions and Porter's five forces ends with the conclusion that it is the power of buyers that has the greatest potential to negatively affect BMW's competitive advantage. Bibliography lists 5 sources.
Filename: KSbmwComp.rtf
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