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Papers On Business - Management
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Change Of Business Ethics In America In The Last Five Years
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35 pages in length. Having too much is still not enough in today's capitalistic American society where greed is the watchword and ethics have lost any place in a civilized culture. Gordon Gekko, the ruthless, antagonizing business mogul in Hollywood's interpretation of "Wall Street," represents the epitome of complete disregard for contemporary corporate ethics. His callous approach to business precludes any ability to see beyond his overwhelming greed; as such, he instills within his underlings this same malevolence, a premise one might readily argue quite clearly mirrors the growing trend of unethical practices in corporate America over the past five years. The writer discusses Enron and WorldCom as examples of corporate ethics decline. Bibliography lists 32 sources.
Filename: TLCChngB.rtf
Change of Direction at Lunn Poly
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A 5 page paper discussing the choices facing this British
travel group. The paper evaluates whether Lunn Poly should specialize in providing vacation
travel services to individuals and abandon its focus on business travelers. There are risks in every
such decision as the one facing Lunn Poly, but the choice of becoming a holiday shop appears to
be the best one available for the company at this point in its history. Much of the benefit arises
from Lunn Poly's geographical base and the British tradition of international travel; the company
can enhance its competitive advantage through using the qualities that others would see as
constraints. Bibliography lists 8 sources.
Filename: KSLunnPoly.wps
Change of Fortune at Apple Computer
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A 10 page paper discussing Apple's continuing story of management shortcomings. "Working 90 hours a week and loving it" was a common employee attitude even in 1990, but the years have not been kind to Apple. Market share (and revenues) continues to drop, and the company that should be maturing well now seems to be perpetually stuck in organizational adolescence without any intention of growing up. After running through four CEOs in as many years, the board even asked cofounder Steve Jobs to return as interim CEO. Bibliography lists 10 sources.
Filename: Applec.wps
Change Processes And Employees In The New Organization
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This 14 page paper begins with an introduction to and overview of chaos theory and systems thinking. The bulk of the paper discuses change management and includes comments and discussions about variables needed for successful change projects, causes and reasons for resistance, when employees are likely to be resistant, strategies for managing resistance and the role of employees in the change process. Bibliography lists 13 sources.
Filename: PGchng6.rtf
Change Theories In Health Care
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Case Study Tutorial : A 10 page paper. This paper presents a case study taken from the literature that involves the problem of missing medical charts at a health clinic. The paper provides the background for the case and the change strategies used to analyze the problem and implement a change. Lewin's force-field analysis and Rogers' diffusion of innovations models are discussed. How the change was implemented is explained. Tutorial comments are included. Bibliography lists 7 sources.
Filename: PGcngcln.rtf
Change; The Type of Change and the Use of a PEST Analysis
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This 10 page paper identifies two cases of change in an organization and then considers how useful environmental scanning tools such as a PEST is in identifying the key drivers for change that have affected the organisations. The then paper considers what type of change is occurring; smooth incremental, bumpy incremental and discontinuous. The bibliography cites 10 sources.
Filename: TEchtype.rtf
Changes at Morgan Stanley
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A 6 page paper providing a STEP (social, technological, economic and political) analysis and a SWOT analysis of the sixth-largest investment bank in the financial services sector. Mutual reform has resulted in a $50 million fine for Morgan Stanley. Management of the company appears to be weak at the moment, but it may later prove to have been ahead of its industry in reforming its internal structures in advance of regulatory requirements. Bibliography lists 6 sources.
Filename: KSmgmtMorgStan.rtf
Changes in Advertising over the Last Half Century
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A 6 page paper focusing on the change of influence of advertising elasticities. The question being considered here is, �The Elasticity of advertising has been falling since the mid 1950s for most products and for most industries. Does this mean the end of formal promotion techniques?� The short answer is that it does not. The justification for this answer takes the form of a brief discussion of the 4 Ps of marketing that emphasizes promotion. The paper also provides some historical perspective regarding consumers� desire for value. Bibliography lists 7 sources.
Filename: KSmktgAdvert1950s.rtf
Changes in Advertising Since the 1950s
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A 7 page rewrite of the paper titled, �Changes in Advertising over the Last Half Century� containing much of the same text but presented from a different perspective. This paper includes more information about how advertising was done in the 1950s and why advertising elasticity measures were more applicable then. The landscape has changed dramatically, however, and the 1950s adage, �you get what you pay for� generally no longer applies. Formal promotion techniques still are relevant, but in a different form than that which was relevant a half-century ago. Bibliography lists 7 sources.
Filename: KSmktgAdvert1950s2.rtf
Changes In American Hotel Industry
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A 21 page research paper that is divided into two distinct parts: Part 1 discusses a history of American Labor Law and Part 2 discusses the Changes in the Labor Market. An overview of the major labor laws that would be applicable to the hotel and hospitality industry is provided beginning with the Fair Labor Standards Act and going through the Electronic Communications Privacy Act. The most often filed complaints in the hotel industry are those related to sex discrimination and sexual harassment. There have also been legal problems with the child labor laws. The second part includes, among other topics, the median ages in specific job categories, current employment and expected changes by 2008, changing labor market, and how to hire and retain good employees in the hotel industry. Significant amount of data included. 4 tables included. Bibliography lists 14 sources.
Filename: PGhotl.msw
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