Evaluation of a Hillary Clinton Commercial
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This 2 page paper uses Rank's model of persuasion to evaluate a Clinton campaign commercial used in her 2000 run for the senate seat in New York. Rank's model is defined. Bibliography lists 2 sources.
Filename: SA044Hil.wps

Evaluation of an Information System
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5 pages in length. Comprehensive discussion and evaluation of the Pawtucket Heart Health Program microcomputer software package, "FPbase." The writer specifically discusses the software package's use with regard to productivity. Excellent reference for those studying Management of Information Systems. Bibliography lists 3 sources.
Filename: Fpbase.wps

Evaluation of Priceline.com
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This 11 page paper focuses on the viability of the stock and the company amidst consumer complaints and other problems. Financials are provided as well as a detailed company history and present status. Recommendations are made. Bibliography lists 4 sources.
Filename: SA109Prc.wps

Evaluation of Strategic Planning at a Not-for-Profit Organization
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This 5 page report discusses strategic planning and a non-profit organization. The strategic plan of mid-sized credit union is examined and various aspects and problems of the plan are noted. Certain aspects of strategic planning - vision, mission, evaluating opportunities and threats - are still fundamental components of effective strategic planning, regardless of the organization's mission or purpose. Bibliography lists 4 sources.
Filename: BWspub.wps

Evaluation of The Body Shop
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This 5 page paper provides a look at The Body Shop, the European based company that produces lotions and cosmetics. A SWOT analysis focuses on prospects for the company's future. Bibliography lists 7 sources.
Filename: SA118TBS.doc

Evaluation of Three Marketing Journals
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A 6 page paper discussing the Journal of Marketing, Journal of Consumer Research and Journal of Marketing Research. All of these journals maintain sound approaches and integrity in valid research principles and methods. They also present valid conclusions based on the findings of that research. Interestingly, none of them appear to chase after only current thinking to the exclusion of knowledge gained in the past on which 'current thinking' is built. They each occupy a specific point on a continuum running between pure theory and pure practice, however, and those who would use the knowledge contained within them need to understand their differences. Bibliography lists 6 sources.
Filename: KSjournal.wps

Everything Gets Shipped by Truck
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A 6 page paper describing shipping a truckload of goods from the production plant to the customer. The company calling for shipping is the manufacturer of digital telephone switches; its carrier is a national carrier that leases trucks for specific uses, leases fleets, and provides drivers on contract basis to businesses with continuing need for shipping. The first part of the paper describes the process; the last is a description of a trip from North Carolina to San Francisco in mid-winter. Bibliography lists 7 sources.
Filename: Truckin.wps

Evolution & Integration Of Management Schools Of Thought
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7 pages in length. Workers normally respond in kind to a corporate philosophy of doing the best they can within the limits of sound business practice for their employees. Rather than snatching all they can for the least amount of effort, they will respond within the proper corporate climate. TQM does not exist for the purpose of supplying middle managers with more raw material with which to lay out charts, graphs and flow sheets. It can be a valuable tool, if management will use it for its intended purposes and resist the urge to promote it merely as justification for their own continued employment as chart-makers. Bibliography lists even sources.
Filename: Intevo.wps

Evolution of a Business
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3 pages. Describes the changes a major fast food chain has recently undergone in order to improve its slipping sales volume. Looks at the changes that have been made, the differences this has made in its marketing, and the future expectation of the company. Bibliography lists 4 sources.
Filename: JGAmrkev.wps

Evolution of International Law
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A 5 page paper evaluating the statement, "International law is a continuing process of authoritative decision by which members of the world community identify, clarify and secure their common interests." The paper discusses the International Court and the World Trade Organization, finding that the WTO carries the greatest weight as an authoritative international body and supporting the original statement. Bibliography lists 8 sources.
Filename: KSintlLawEvo.rtf

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