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Papers On International Business
Page 15 of 192
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Assessing the Health and Beauty Market in China
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This 8 page paper considers the issues a western company may face if seeking to enter the Chinese market. The paper begins with an examination of general factors, such as economic, social and legal issues and then considers the industry factors. Industry factors indicate level of competition and the best way of entering the market. The bibliography cites 8 sources.
Filename: TEcoschn.rtf
Assessing the Strategy of British Airways
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This 24 page paper examines the types of strategies that are used by British Airways (BA) to compete and assess how successful they are. The paper starts by considering the generic competitive advantages strategies and then looks at BA to asses how these are followed and define what strategies are being used. The bibliography cites 15 sources.
Filename: TEBAstrat.rtf
Assessment of "The Lexus and the Olive Tree"
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An 8 page paper discussing
the claims author Thomas Friedman makes in his book explaining globalization. The paper
compares some of Friedman's claims against international trade theory, using Singapore and
Malaysia as examples. Friedman makes some interesting observations in his book, and it
provides entertaining reading. However, the reader needs to always keep in mind that Friedman
is working from the perspective of the journalist and tends to seek the sensational without
necessarily researching his "facts" beyond a superficial level. Bibliography lists 3 sources.
Filename: KSolive.wps
Assessment of British Airways 2005 – 2008
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This 11 page paper assesses British Airways. Written in three parts the first and longest section looks at the performance of the company between 2005 and 2008 from a number of perspectives, including market position, financial performance and customer satisfaction. The second part of the paper assesses a potential business only flight service which could be offered by BA and the last part of the paper discusses the way that NA may be able to compete in the future and assesses potential of the firm to remain a global player. The bibliography cites 8 sources.
Filename: TEBA2008.rtf
Assessment of Canada for the Establishment of a Business with Consideration of Human Resources
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This is a 12 page paper which examines the potential of estblishing a low cost tool manufacturing company in Canada.
The bibliography has 5 sources.
Filename: JHCana.rtf
Assessment of Singapore and Mexico for Business Expansion
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Technology and Demographics: A 9 page paper discussing the demography, technology and infrastructure of Singapore and Mexico. In terms of demographics, technology and infrastructure, Singapore is acceptable on all points and in all areas. Mexico can be acceptable for Riordan's purposes as well, but the company will need to assess the conditions of specific areas identified as possible expansion sites to ensure that it will have adequate technology and infrastructure support for its business activities. Bibliography lists 6 sources.
Filename: KSintlBizSingMex2.rtf
Assessment of Singapore and Mexico for Business Expansion
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A 9 page paper assessing the political, social and legal systems of Singapore and Mexico. The two countries are as far apart in social and legal aspects as they are in geography. Both are business-friendly and welcome foreign business, but from different perspectives. Of the two, Singapore is much more selective. Bibliography lists 6 sources.
Filename: KSintlBizSingMex.rtf
AstraZeneca Buys Into Cambridge Antibody Technology
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This 8 page paper reports and discusses the recent deal between these two companies. AstraZeneca, a large pharmaceutical corporation, is buying 19.9 percent of Cambridge Antibody Technology, a small biotechnology firm. The essay reports the amounts involved and other particulars, the purpose of the alliance and the effect on share prices. The writer also discusses how each company benefits. Bibliography lists 8 sources.
Filename: PGaszct.rtf
AT&T China
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A 5 page paper answering five questions about three case publications discussing AT&T China, its entry into China; its battles with US foreign policy; and how it dealt with the sell-off of Lucent Technologies. The cases used are Stanford cases S-SM-30A, S-SM-30B and S-SM-30C. Bibliography lists 5 sources.
Filename: KSintlBizChinATT.rtf
AT&T Consumer Products: Move to Mexico?
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A 5 page paper based on
Harvard case 392-108 discussing the rationale for AT&T Consumer Products to locate an
offshore manufacturing facility in Mexico rather than in Malaysia or the US in the late
1980s. Manufacturing costs were far too high in the US in the era of such sweeping
change in American manufacturing, and the paper maintains that Malaysia is not politically
stable enough to ensure that the country will not nationalize an AT&T facility constructed
there. The paper recommends that the company locate in Mexico, putting into practice
those programs it would have in a US facility - environmental standards and employee
assistance programs - to create an intensely loyal and qualified workforce while still
realizing greatly reduced manufacturing costs. Bibliography lists 1 source.
Filename: KS-ATTMex.wps
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