Make
Your Selection Below:
|
Papers On Marketing & Consumer Behavior
Page 3 of 132
|
|
Marketing & The Internet # 4
[ send me this paper ]
A 14 page research paper examining the past and anticipated growth of Internet commerce. Included are discussions of prior mobility restrictions of customers and the ease by which their governments could impose import restrictions, alliances between worldwide companies, such as IBM and MasterCard, to facilitate Internet marketing and increase security of transactions. Also discussed are some of the types of businesses involved in Internet commerce and outgrowth industries directly resulting from the growth of sales on the Internet, such as consulting companies devoted to increasing sales and outside site developers. Bibliography lists 10 sources.
Filename: Netbus.wps
Salesmanship On The Internet
[ send me this paper ]
A 10 page essay discussing using the Internet as a sales tool. Electronic selling is very different than other kinds of media and the business person needs to consider numerous issues, such as the type of consumer that uses the Internet to make purchases. Many different aspects are discussed, including sales strategies, populations of consumers, tips for getting started, types of Internet resources one can use and more.
Filename: Netsales.wps
The Internet & Business
[ send me this paper ]
An 11 page research paper which explores the business implications offered by marketing on the Internet. The writer includes such topics as possible problems, predicted growth of Internet marketing, potentials for international marketing, and others. Bibliography lists 10 sources.
Filename: Netbus2.wps
The Internet's Effect On Small, But International Business
[ send me this paper ]
An 8 page paper discussing the Internet's contribution to the success of small business in the international market. Early hopes of Internet-based commerce have not proven themselves to be the route that such commerce was expected to take, but the growth of the Internet and its associated technology have become the lifeblood of many tiny businesses that otherwise would have remained tabletop businesses with only local influence. The most successful Internet ventures have been weighted to the advantage of products over services, but each has seen growth. The advent of the secure electronic transaction has relieved the fears of many who formerly were would-be purchasers that have now joined the growing numbers of consumers and businesses taking advantage of the opportunities of the Internet. Bibliography lists 8 sources.
Filename: Interbus.wps
Web Business / Going Global On The Internet
[ send me this paper ]
A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources.
Filename: Webiz2.wps
BANK OF AMERICA AND THE PORTER MODEL
[ send me this paper ]
This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources.
Filename: MTbaofam.rtf
Two Approaches to Discrimination
[ send me this paper ]
A 3 page paper discussing discrimination in the marketing context. There are no social issues at work here, aside from the empirical research that has gone into determining the best approaches to gauging consumer discrimination. Some have claimed that segmentation has gone too far at the expense of synchrony, but there appears to be little empirical research to support those claims. Current research still concludes in favor of the segmented market approach, but there are indications that a broader approach may regain favor in the future. Bibliography lists 4
sources.
Filename: MktgSegm.wps
"A Cautionary Tale of the Real Cost of Cards"
[ send me this paper ]
This 3 page report discusses a December 19, 2003 article in The National Post, in which Canadian journalist, political pundit, and poet, Patricia Robertson presents what she calls "A cautionary tale of the real cost of cards." Highlights of the article regarding the current high rate of consumer credit card debt and what causes it are presented. Bibliography lists only the primary source.
Filename: BWcnsume.rtf
"Fish" Fundraiser for the Loyal Order of Moose
[ send me this paper ]
This potential plan has been developed for the
Moose Club as a fundraiser within their local
community. It has been designed to be fun for
both volunteers and participants, with the added
design factor of being repeated on a yearly basis.
(Bibliography lists 6 sources.
Filename: BBfish.doc
"The End of Marketing"/ Sergio Zyman
[ send me this paper ]
A 5 page summation and analysis of Sergio Zyman's book The End of Marketing As We Know It. The writer explores how expert marketer Sergio Zyman targets the current "sacred cows" of marketing, a strategy that �considering the veneration that many of these concepts receive�is rather like pointing out that the Emperor isn't wearing any clothes. Zyman asserts that marketers have become so entranced by the process that they've lost sight of the goal�to sell stuff. The writer also includes a brief comparison to Levitt's Marketing Imagination. No additional sources cited.
Filename: khendmar.wps
The Paper Store Enterprises, Inc. Gladly Accepts:
Request A Free
Excerpt From Any Paper Before Ordering!
Be
sure to also visit:
Term Paper Help On
File, 12000 Papers,
Research Papers Dot Net,
Essay Site, Paper
Geeks, Paper or Essay
Finder, The Essay Page,
Reports and Papers,
Report Finders, 12000
Papers, Real Papers, E
- Coursework, Choose
a Paper,
Pick a Paper, Paper
Download, & Expert
Term Paper Advice
(Click Here For MORE Term Paper &
Research Paper Help Sites!)
|
