|
Papers On Marketing & Consumer Behavior
Page 4 of 142
|
|
"The Experience Economy"
[ send me this paper ]
A 4 page review of the economic insight provided by Joseph Pine and James Gilmore. This paper affirms these authors' argument that there has been a transition from a goods-based economy to more of an experience-based economy. Bibliography lists 2 sources.
Filename: PPecnExp.rtf
"The Grapes of Wrath": Market Structures
[ send me this paper ]
A 5 page paper which examines three market structures seen in John Steinbeck's novel "The Grapes of Wrath." The market structures examined are monopoly, oligopoly, and pure competition. No sources cited.
Filename: RAgrpmar.rtf
"We Have No Time For Marketing Research!"
[ send me this paper ]
This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
Filename: TEmarketing.rtf
'Got Milk?' Campaign
[ send me this paper ]
5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps
'Marketing Myopia' - Still Relevant After Nearly 40 Years
[ send me this paper ]
This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps
2 Article Critiques/Leisure Research
[ send me this paper ]
An 11 page extended version of the research covered in kh2lei.rtf. Each article analyzed reports on specific research studies that pertain to tourism and leisure research. Each article is examined for strengths and deficits and then a concluding discussion of the research methodologies that they represent is offered. Bibliography lists 4 sources.
Filename: kh3lei.rtf
4 P's; Marketing in Malaysia
[ send me this paper ]
This 5 page paper examines the 4 P's product, price, placement and promotion and demonstrates how they may be used by a company in order to compete in the market place. The writer gives examples from Malaysia to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEfourps.rtf
A Career as a Marketing Manager
[ send me this paper ]
This 14 page paper looks at the career of a marketing manager. The paper is written in three parts. The first part looks at the role, qualifications and skills needed as well as general background information. The second part considers the labour market conditions for the chosen career and the third part of the paper uses a SWOT analysis to consider the students plan to pursue a career in marketing management. The paper is written with specific reference to the UK, but most aspects are valid internationally. The bibliography cites 7 sources.
Filename: TEmarkmanager.rtf
A Career In Marketing
[ send me this paper ]
This 19 page paper looks at a career in marketing starting out by looking at the career conditions and market focusing on the United States. The paper then develops a SWOT analysis that considers what a potential marketing students position would be when looking for their first job. The bibliography cites 11 sources.
Filename: TEmarkcareer.rtf
A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS
[ send me this paper ]
This 4-page paper offers an analysis of the Krispy Kreme Doughnut business model, expanding the company from a niche-only product offering into a national, widely-available product. The paper also determines if this was the right strategy for the product. Bibliography lists 3 sources.
Filename: MTkrikre.rtf
The Paper Store Enterprises, Inc. Gladly Accepts:
l
Request A
Free
Excerpt From Any Paper Before Ordering!
Be
sure to also visit:
Term Paper Help On
File, 12000 Papers,
Research Papers Dot Net,
Essay Site, Paper
Geeks, Paper or Essay
Finder, The Essay Page,
Reports and Papers,
Report Finders, 12000
Papers, Real Papers, E
- Coursework, Choose
a Paper,
Pick a Paper, Paper
Download, & Expert
Term Paper Advice
(Click Here For MORE Term Paper &
Research Paper Help Sites!)
