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Papers On Marketing & Consumer Behavior
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An Online Shopping Experience
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This 6 page paper examines a shopping experience and three net sites where the item was located. In this case, a Prada handbag is the object of contemplation. Ebay is the site of focus for which this handbag can be purchased at a good price. Bibliography lists 5 sources.
Filename: SA617Bay.rtf
Analysing the Suitability of a Market for a New Product
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This 5 page paper shows how a new market may be analysed for suitability when considering launching a product in a new country. The example used here is the launch of domestic solar energy cells by a UK company in the US. The paper looks at the market conditions including the demand, existing competitors and potential future. The paper also shows how Porters Five Forces model can be used to further examine the situation and a SWOT analysis maybe used to support these findings. The bibliography cites 5 sources.
Filename: TEmarnew.rtf
Analysis : Advertising For iPhone
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A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and competitive advantage and the target market. Data regarding demographics of users visiting the site are reported. The writer also comments on the objectives of Web advertisements and their success. Bibliography lists 7 sources.
Filename: PGiphone.RTF
Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report
discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable
example of using one case study to illustrate particular issues in the business world for
students of marketing, business, management, and SWOT analysis. Bibliography only
lists the primary source.
Filename: BWswatch.rtf
Analysis of Burger King
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5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources.
Filename: JGAbking.wps
Analysis of Maersk Sealand�s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world�s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company�s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies� surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf
Analysis Of Nokia Corporation
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A 16 page paper. The writer begins with a very brief introduction to Nokia Corporation. The first section of the paper reports and discusses the historical growth of the company and relates the stages of growth to two specific sets of years � 1992 to 1997 and 1998 to 2001. There were significant changes in Nokia's performance between 1997 and 1998. The second section discusses the challenges Nokia has and is facing and how they have responded to those challenges. The last section discusses the business strategies of each Motorola and Nokia over the last several years. Market share data are included. Bibliography lists 15 sources.
Filename: PGnok.rtf
Analysis of Ten Print Advertisements
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This 10 page paper analyses ten colour advertisements that have appeared in magazines. The paper considers the position of the ad, the target market characteristics and lifestyle traits, the aim of the ad and whether this advertisement would be suitable to run in a different culture. The bibliography cites 10 sources.
Filename: TEadanal10.rtf
Ansett Airlines
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5 pages in length. Since 1936, the Australian airlines named after founder Reginald Myles Ansett has demonstrated an unwavering attention to performance, safety and customer satisfaction. In order to maintain its high level of industry presence, company executives have endeavored to apply their objective from the inside out, capitalizing upon the importance of internal cohesion as it relates to external performance. Bibliography lists 8 sources.
Filename: TLCanset.wps
Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps
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