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Papers On Marketing & Consumer Behavior
Page 11 of 142
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AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf
AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf
An Industry Report; Outbound Tourism from the UK
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This 14 page paper examined the tourism industry in the UK, looking at the outbound tourist, The paper starts by examining the trends and growth in this sector, and then considers some of the influences that have helped increase growth,. The paper then looks at the main companies and considers the level of profitability and performance seen between 1998 – 2002 for the major players and looks at what the future may hold, including projections for increased demand. The bibliography cites 12 sources.
Filename: TEouttour.rtf
An Online Shopping Experience
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This 6 page paper examines a shopping experience and three net sites where the item was located. In this case, a Prada handbag is the object of contemplation. Ebay is the site of focus for which this handbag can be purchased at a good price. Bibliography lists 5 sources.
Filename: SA617Bay.rtf
Analysing the Suitability of a Market for a New Product
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This 5 page paper shows how a new market may be analysed for suitability when considering launching a product in a new country. The example used here is the launch of domestic solar energy cells by a UK company in the US. The paper looks at the market conditions including the demand, existing competitors and potential future. The paper also shows how Porters Five Forces model can be used to further examine the situation and a SWOT analysis maybe used to support these findings. The bibliography cites 5 sources.
Filename: TEmarnew.rtf
Analysis : Advertising For iPhone
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A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and competitive advantage and the target market. Data regarding demographics of users visiting the site are reported. The writer also comments on the objectives of Web advertisements and their success. Bibliography lists 7 sources.
Filename: PGiphone.RTF
Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report
discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable
example of using one case study to illustrate particular issues in the business world for
students of marketing, business, management, and SWOT analysis. Bibliography only
lists the primary source.
Filename: BWswatch.rtf
Analysis of Burger King
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5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources.
Filename: JGAbking.wps
Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf
Analysis of Marketing Opportunities; The Car Market in Australia
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This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Filename: TEauscar.rtf
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