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Papers On Marketing Case Studies
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Coke And Pepsi In The 1990s
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
Filename: Pepicoke.wps
Coke Versus Pepsi in 2005
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This 3 page paper takes a look at the cola wars in 2005 and how things have changed. The financial positions of Coke and Pepsi are explored. Recommendations are made for each of the firms.
Bibliography lists 4 sources.
Filename: SA540CaP.rtf
Coke Vs. Pepsi
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A 9 page analytical discussion of the historic marketing strategies between Coke and Pepsi. Using applicable business principles, the writer attempts to decide who actually has won the 'war.' Reasons why Coke leads the industry but has also failed to successfully de-market Pepsi are explored. Bibliography lists 7 sources.
Filename: Cokepeps.wps
Cola Wars; Marketing Case Study of Coca-Cola and Pepsi
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This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.
Filename: TEcolawar.rtf
Colgate / A Company Whose Products Are Beginning to Fall Behind
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A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It is argued that Colgate-Palmolive is spending too much of its time and money on other, less-productive ventures. Bibliography lists 8 sources.
Filename: Colgate.wps
Colgate and the Toothpaste Market in the US
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This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf
Columbia / HCA Corporation -- The Marketing of Healthcare
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An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health care companies operate with a regional focus, Columbia/HCA's geographic focus is that of the entire country. Bibliography lists 9 sources.
Filename: Colhca.wps
Comfort Zone Case Study
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This 18 page paper looks at a case study supplied by the student; a service to check the background and undertake assessment and training of potential childcare workers. The paper answers a series of questions that examine the potential market for the service. The bibliography cites 4 sources.
Filename: TEcomfortz.rtf
ComicStands.com: A Web Site Evaluation
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A 6 page evaluation of this e-commerce site. Comparing the site to MileHighComics.com, this paper lists its many faults and makes suggestions for addressing them. Bibliography lists 5 sources.
Filename: PPwebEvalComics.rtf
Commercial Success; The Dichotomy of a Radio Station
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This 5 page paper looks at the commercial problem of running a radio station. The revenue is gained from advertisers, but it is the gaining of listeners that will attract the advertisers. The paper consider the options and the problems using a case study provided by the student. No sources cited.
Filename: TEradios.wps
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