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Papers On Business Plans & Technical Writing Samples
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MARKETING THE JUICE BAR
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This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Filename: MTmarjui.rtf
MCBRIDE AND MARKETING PLAN
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This 4-page paper provides an marketing plan overview for the fictitious McBride Financial Services company, which provides low-cost loans. Bibliography lists 3 sources.
Filename: MTmcbridem.rtf
Mervyn's LLC Analysis
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An 12 page paper. Mervyn's was established in 1949, acquired by Target in 1978 and sold to an investment company in 2004. It is now a privately-held company. This paper begins with a brief history of this company, provides a description of the industry, and information about Mervyn's and its troubles. A SWOT is included as is Porter's 5 Forces industry analysis. The writer identifies some of the company's problems and offers strategic recommendations for the short-term future. Bibliography lists 12 sources.
Filename: PGmrvns.rtf
More Than Telephone History .
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(5 pp) This discussion explores a website
concerning antique telephones. Yet the material
that is presented at the site
(www.museumphones.com), tells more of a story, and
the memories that first telephones bring back to
us. Creative visual included of lineman on bicycle.
Filename: BBphonhx.doc
Motorola (1992 to Present)
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This 5 page paper assesses this firm's present position and addresses problems Motorola encountered during the 1990s. A SWOT analysis is included in this paper that looks at the company's past as well as its future. Bibliography lists 5 sources.
Filename: SA007Mta.rtf
New Product Marketing Plan: Rolling Bookbags
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An 18 page paper. Parents, educators and health care professionals have become very concerned about how heavy school backpacks have become. In many cases, the child is carrying a pack that is 30 or more percent of their body weight. These heavy packs are causing serious health problems for our youth. Strangely enough, research revealed only one company that is focused exclusively on offering an alternative - a rolling backpack. This paper is a marketing plan for a new company that offers three alternatives for students. This is a comprehensive marketing plan, including product description and need; competitive analysis; company SWOT analysis; target market and size; marketing mix using the 4Ps; and a progress evaluation plan. Bibliography lists 17 sources.
Filename: PGrolbag.wps
Northwest Airlines After September 11th
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This 5 page paper provides an overview of this struggling airline in the context of the terrorist attacks. A SWOT analysis is included. Recommendations are made. Bibliography lists 3 sources.
Filename: SA147NWA.rtf
Opening A Pizzeria
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The restaurant industry is the focus of this 5 page paper on how to compete in the pizza business. A basic pizza recipe is included plus hints to make creative choices in this competitive enterprise. Bibliography lists 5 sources.
Filename: Pizza.rtf
OPENING A SPORTS BAR: AN ANALYSIS
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This 10-page paper discusses factors to consider when opening a sports bar in New York City. Topics include marketing, competition, facilities and inventory management, customer service and exit strategies.
Filename: MTspobar.rtf
Opening Shoe Manufacturing Business In Jamaica
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An 8 page paper that discusses establishing a footwear manufacturing company in Jamaica. Sections include: business description, location justification, labor, capital, role of founder/entrepreneur, type and level of production, quality control, technology, government requirements, and ethics. Bibliography lists 7 sources.
Filename: PGshoej.RTF
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