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Papers On Theories & Theorists
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"Information Inequality" and "Trust Us, We're Experts"
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A 5 page paper which draws parallels between Herbert Schiller's "Information Inequality" and "Trust Us, We're Experts" by Sheldon Rampton and John Stauler. The paper discusses how each work depicts the manner in which communication is used for propaganda. No additional sources cited.
Filename: RAtrustus.wps

"Scrambling" in Japanese Linguistics
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(10pp). "Scrambling" in linguistics is examining the word order in a sentence. Meaning or understanding ay be distorted by inappropriate word order. In an analytical overview of this unique area of language studies it would appear that not much research, has been completed in this field. That which has been done is discussed in this article. Bibliography lists 6 sources.
Filename: BBlingjk.doc

"Speaking Into the Air" by John Durham Peters
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A 5 page paper which provides a critical analysis of John Durham Peters' book "Speaking Into the Air: A History of the Idea of Communication." No additional sources cited.
Filename: RAspeakair.wps

'That's Not What I Meant'
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Deborah Tannen (1992) (5 pp) Before one starts looking at any of Tannen's works concerning the differences between communications styles, usually based on gender, there are a few phrases that are handy from the start, and give an insight to the point of Tannen's discourse. They are that men, generally are involved in report talk, which centers around facts. For women, Tannen uses the description rapport talk generally around feelings. In this discussion, we will use Tannen's 1992 text, That's Not What I Meant to see how these two distinctions, influence, and sometimes complicate interpersonal communication. Bibliography lists 1 source.
Filename: BBtannen.rtf

A Critique of Active Audience Theory
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After defining what is meant by active audience theory the paper then considers its� the strengths and weaknesses. Examples are cited within the paper which includes the work of theorists such as Lasswell, Blulmer and Katz, Blauer, and more recently Miller and Philo. The bibliography cites 6 sources.
Filename: TEactaud.rtf

A Postmodernist Interpretation of the Impact of Mass Media on Society
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A 9 page evaluation of the contention presented by author Dominic Strinati in his book �Introduction to Theories of Popular Culture� that �society has been subsumed within the mass media�. This paper analyzes the influence of the media from a postmodernist perspective, calling into play the theories of men like Harvey, Jameson, Baudrillard, Lyotard, Foucault, Beck, Giddens, Ritzer and Habermas to conclude that Strinati�s contention does indeed carry a lot of weight. Bibliography lists 15 sources.
Filename: PPmdia4.rtf

Advertising and Individual Autonomy
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This 5 page report discusses the argument that exists regarding whether or not advertising subverts individual autonomy and in what ways. According to �Advertising and Social Autonomy� written by Richard L. Lippke, the average consumer is not necessarily �manipulated,� however, he or she is has their �capacities to make rational choices about the implicit content of ads� restrained or overpowered. The author of this report supports Lippke�s argument and presents a number of examples of such a process in the modern �advanced� capitalist society of the United States. Bibliography lists one source.
Filename: BWadauto.wps

Alice Walker: Am I Blue.
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(3 pp) In literature or the arts we used to hear of something being "banned in Boston," supposedly one of our more "ethical" appreciators of good taste. Can you think what it must be liked, in current times, to be banned in California? That happened to the work of Walker's we will examine, Am I Blue.
Filename: BBawlkrb.doc

Applied Conflict Theory
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A 5 page paper discussing minimizing the potential destructiveness of conflict through awareness of conflict styles as delineated in Hall's Conflict Management Survey. Conflict truly can be found in any situation involving more than one person and one set of ideas. An awareness of Hall's conflict styles can aid in resolving that conflict more quickly, whether it be in a manner of compromise or competition and whether it be in the board room or in the back yard, allowing the participants to return more quickly to the issues at hand. There are strengths in each style of conflict advantageous to each setting, and it is up to those involved to make honest assessment of which style would best suit their purposes and the current issues before them. Bibliography lists 6 sources.
Filename: Aconflict.rtf

Audiences
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This 3 page paper looks at three themes related to audience studies; Firstly the audience, purpose and rationale. Secondly the key differences in audience between trade and scientific approaches and lastly the visual and stylistic elements which position audience. The bibliography cites 3 sources.
Filename: TEaudien.rtf


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