Papers On Sports Management, Business & Law
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Sports Marketing / Research & Reality
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A 12 page research paper on some of the basics, and importance of, market research in the field of sports marketing. The paper looks at some of the marketing activities of (1) auto racing, now the country s second most popular sport (surprise!) following only football in revenues and viewership; (2) Notre Dame, alone among college sports organizations who conduct their own licensing pursuits; and (3) the Carolina Hurricanes, an ice hockey team that ended the 1996 hockey season as the New England Whalers, based in Connecticut. A baseball analyst wrote in 1992 that the national organizations were damaging the future of the national pastime by following only the immediate dollar without working for the good of the game, and his predictions seem to have been realized. Bibliography lists 11 sources.
Filename: Sports.doc
Strategic Plan for an Intercollegiate Athletic Program
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A 15 page paper outlining a plan to
promote the "other" collegiate sports. The "big three" - football, basketball and baseball - gain
most of the attention given collegiate sports, with baseball trailing at a significant distance. There
are nearly two dozen other intercollegiate sports recognized and regulated by the NCAA,
however, and most receive far less attention from local fans and media. Increasing budgetary
constraints result in increased financial pressures on these other sports, and the five-year plan
presented here addresses ways to increase community awareness of and support for these sports.
The primary approach is a "grass roots" effort in which players and coaches visit local public and
private schools, inviting students to attend their games. Tickets are required but will be freely
given for two years, becoming more scarce in subsequent years so that competitions will be
generating gate receipts and the teams will be contributing to their own financial support.
Bibliography lists 13 sources.
Filename: KSathlPlan.wps
Tax Funding For Professional Hockey
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THis five-page-paper explores the benefits of using Canadian taxes to fund professional hockey teams. The many ways the taxes will be recouped as well as the loyalty and community that will follow are also discussed. Bibliography lists four sources.
Filename: CWCanhoc.wps
Team Communication / Team Building
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Team Communication / Team Building : This 8 page paper discusses team building and the concepts underlying the importance of team building. Several management theorists, such as McGregor, Deming, Peters and Waterman are included in the discussion. Communication is stressed as a foundation skill for teams and a brief introduction to communication is provided. A hypothetical company is used as an example. Bibliography lists 10 sources. PGtmbld.wps
Filename: PGtmbld.wps
The Baseball Strike of 1994
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This 5 page report discusses the
Major League Baseball strike of 1994 in the context of labor and
management negotiations and the advice offered in the 1981 book
�Getting to Yes: Negotiating Agreement without Giving in� by
Roger Fisher and William Ury. Had the players� association and
the owners been willing to seriously consider and apply the
principles presented in Fisher and Ury�s 1981 book, �Getting to
Yes,� the publicly-aired negativity could have been lessened, the
resentment might have been contained, and an equitable agreement
might have been reached without the negation of an entire
baseball season. Bibliography lists 2 sources.
Filename: BWstrk94.rtf
The Baseball Strike of 1994 and Cooperative Bargaining in Wage Disputes
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This 4
page report discusses the strike that took place in Major League Baseball in the 1994-95
season. Collective bargaining in professional sports is a relatively new concept. It has
only been a factor in professional team sports for approximately the last thirty years.
Bibliography lists 8 sources.
Filename: BWbb1994.rtf
The Business Side of the WWF
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A 10 page paper discussing the growing popularity of
the World Wrestling Federation, which is setting a series of financial records and went
public in November 1999. Devotees of professional wrestling likely will continue their
loyalty regardless of Wall Street's view of the WWF, and regardless of the criticisms of the
sex and sometimes-bloody violence involved. Wall Street would not long ignore any other
half-billion dollar company; it can be expected to begin to take note of the WWF as well.
Bibliography lists 15 sources.
Filename: KS-WWF.wps
The Dallas Cowboys
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This 7 page report discusses the history if
one of the best known and most flamboyant of all teams in the
history of the National Football League -- The Dallas Cowboys.
The team has been described as one of the great American sports
dynasties and yet it has had to deal with countless criticisms
for having such a distinction. They have been called the �Yankees
of football,� �America�s team,� and always with a bit of
tongue-in-cheek �God�s team.� Bibliography lists 8 sources.
Filename: BWcowboy.rtf
THE FINANCES OF SOCCER
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This paper examines how the ever-rising players' salaries in soccer is impacting the face of the game worldwide. Also under discussion are television contracts and corporate sponsorship. Bibliography lists 5 sources.
Filename: MTsoccer.rtf
The Golf Industry
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This 6 page overview looks at the golf industry in the United States. Prospects of success in this business are excellent if needed capital is available. Finding an appropriate location, company structure and other sources of income, as offshoots of the primary business, are also discussed. Bibliography lists 5 sources.
Filename: Golfind.wps
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