Marketing Online Payment Services: Part II
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An 8 page paper discussing a marketing plan for WorldPay, an online payment service focusing on business-to-business transactions. The paper adds discussion of the marketing mix and benefits to client companies to general background discussed elsewhere and not included in this paper. The paper concludes that WorldPay also needs to stress that its services are appropriate for international trade but certainly not unavailable for domestic transactions. It needs to encourage customers to consider making all its business payments through WorldPay for the purpose of speeding the process by which funds arrive in the business' account while simultaneously gaining added security in each transaction. Bibliography lists 10 sources.
Filename: KSmktgOnlPymt.rtf

Marshall Jevons' 'The Fatal Equilibrium'
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In 4 pages the author discusses "The Fatal Equilibrium" by Marshall Jevons. "One of economics' main assumptions is that firms seek to magnify their profits, trying to make them as high as possible. This is controversial to a certain degree. There are those that suggest that instead of maximizing their profits, some firms try to maximize revenues or their share in the market, or something more complicated. No matter what it is called, the bottom line is that all firms attempt to maximize their profits. This is only good business sense." Bibliography lists 1 source.
Filename: Mjevons.wps

Mastering the Master Budget - A Management Accounting Analysis
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A 25-page paper that presents an overview of the master budget along with a discussion of the advantages and disadvantages involved in its use. Also included is a discussion of the changing world of management accounting and the direction it is predicted to take over the next few years. Bibliography lists 16 sources.
Filename: LCBudget.doc

McDonalds Corp. - A Good Investment ?
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An 8 page paper discussing whether or not McDonalds Corporation is a good investment. The company's performance history and current standing is reviewed, as are the reasons supporting McDonalds as a solid choice for investors. Bibliography lists 6 sources.
Filename: Mcducks.wps

Medical Care; Accounting for the Future
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This 5 page paper looks at a case study provided by the student. The case uses excel to make future projections and also considers ways in which the accounts can be interpreted and what these interpretations may mean for the future.
Filename: TEforcas.wps

Mergers at BP
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This 5 page paper looks at the way in which BP has undertaken a strategy of merger and acquisition over the last few years, how this has effected the fincial results, employment and overall performance of the company. The bibliography cites 7 sources.
Filename: TEbparco.wps

Methods of Cost Determination
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This 9 page paper considers the different tools that have been developed to aid with costing a product or service. The writer explains four costing methods; overhead/absorption costing, marginal or variable costing, standard costing and activity based costing (ABC). The writer explains what they are, how they work and the advantages and disadvantages found in each method. The bibliography cites 9 sources.
Filename: TEcostin.wps

Michael D. Eisner: The Man and the Mouse.
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(10 pp) Michael Eisner, CEO for Disney is often held up as the "new" type of leader. This discussion will examine the qualities of a leader as well as that of co-leader. Einser held that role for years with the assistance of Frank Wells. Bibliography lists 9 sources.
Filename: BBeisner.

Microeconomics, Planning for the Future and �Brackett Heating and Air�
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This 7 page report discusses a fictious company called �Brackett Heating and Air.� The company has been able to survive the various fluctuations of the economy and the technological changes and advancements, as well as changing regulatory environment, in the heating and air conditioning industry. Brackett has been a successful, family-owned company since the late 1960s and its owners and managers are determined that it will remain successful well into the new millennium. The company�s management team is examining the impact of a number of microeconomic variables with which the company must deal and be prepared to face. They are working to develop an operational plan that will be implemented over the period of the next two years. They are also working to identify the microeconomic factors as well as broad-based economic conditions that will have an impact on the company. Bibliography lists 8 sources.
Filename: BWbraket.wps

Microsoft; A Financial Case Study
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This 10 page paper examines the Microsoft from a financial perspective. Using current figures from both the annual report as well as the financial papers the company is analysed and its performance reviewed. Finally a brief SWOT analysis is undertaken of its position. The bibliography cites 4 sources.
Filename: TEmicros.wps

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