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Papers On Business - Management
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A Large, 'Old Technology' Company: Recommended Corporate Culture Changes To Encourage Innovation
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9 pages in length. Maintaining a successful presence amidst an ever-changing business landscape means adapting to those changes; by standing firm in the 'tried and true' approach without implementing new concepts and technology, a company's corporate culture becomes stale and out of touch with contemporary commerce. Bibliography lists 10 sources.
Filename: TLCOldTc.rtf
A Learning Contract
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This 11 page paper is a learning contract drawn up by looking at the way a course of learning will be undertaken. The paper starts by looking a the background of the decisions to take the course, the way the project undertaken will link in with academic studies and personal learning objectives. The last part of the paper outlines three personal learning objectives, using SMART criteria; meaning that the targets have to be specific, measurable, attainable realistic and timed. The bibliography cites 7 sources.
Filename: TElearndoc1.rtf
A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf
A LONGPEST Analysis of the Airline Industry
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This 6 page paper looks at the local, national and global influences that are felt by the airline industry. Concentrating on the UK industry the paper considers the political, social economic and technological influences at these different levels. The bibliography cites 3 sources.
Filename: TEpestav.rtf
A Look At Business Ethics
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A 6 page research essay looking at three examples each of businesses with solid, high ethical standards and those with less-than-high such standards. "Scoundrels" listed are Starbucks Coffee (predatory practices), Hefty trash bags (deceptive environmental advertising at the litigation level) and Columbia/HCA Healthcare (rebates and financial incentives to physicians for using Columbia facilities). The good guys listed are Weyerhauser (solid environmental practices), Mary Kay Cosmetics and Southwest Airlines. Bibliography lists 10 sources.
Filename: Ethi.wps
A Look at General Motors' Profits
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This 4 page paper looks at GM's profits at the end of 2002. Several things are discussed including but not limited to the break down of sales in terms of trucks and other vehicles. An appendix is included. Bibliography lists 6 sources.
Filename: SA305GM.rtf
A Look at Microsoft and The Tootsie Roll Company
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This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.
Filename: SA333TRC.rtf
A Management Perspective
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5 pages. "Planning is looking ahead
and controlling is looking back." Based on this statement, this
research paper considers the management perspective that forward
thinking is very important in the management of any business, but
by considering the past it is also possible to learn to plan more
efficiently and with more knowledge. Neither looking ahead nor
looking back should be considered more important than the other;
rather, by doing both, the most effective manager can make his or
her business a more tightly run and efficient machine.
Bibliography lists two sources.
Filename: JGAmgahd.wps
A Manager's Personal Development
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A 7 page paper discussing the usefulness of the
Myers-Briggs Type Indicator (MBTI) in solidifying "who" an individual is and how that
increased self-awareness can be used to improve leadership abilities. The paper explores
personal history, strengths, vision and values of a real person (the writer) in light of MBTI
categorization, and how that person can use the information to grow both professionally
and personally. The paper concludes with specific steps for the student in how to arrive at
his own assessment of himself, using his greater self-awareness in leadership. Bibliography
lists 3 sources.
Filename: KSmgrPersDev.wps
A Managerial Plan for Diversity
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A fictitious, 8 page plan for a model company to incorporate an emphasis on diversity in its human resources. A detailed strategy, blueprint for implementation, etc; are all included in this well-structured presentation. Bibliography lists 2 helpful sources.
Filename: Manadiv3.wps
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