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Papers On Business - Management
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Advertising The American Dream
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This 5 page paper reviews three advertisements found in the October, 2001 issue of SELF magazine in light of Jack Solomon's ideas from his essay "Masters of Desire." The American Dream is discussed in light of the essay and the ads.
Bibliography lists 4 sources.
Filename: SA140Ad.rtf
Advertising to Children
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A 5 page paper discussing the ethics of advertising directly to children. One of the largest and growing consumer markets is that of children under 15 years old. This group increasingly has their own money with which they can make their own decisions, and they are making those decisions with a vengeance. For whatever reason, parents are giving over spending decisions to their children. With older children, it is good training for them to be making many of their own purchasing decisions. But with the young ones, marketing today is becoming increasingly deceptive in its quest for increased creativity. Bibliography lists 8 sources. Adv-Kids.doc
Filename: Adv-Kids.doc
Advertising: History, Overview, Future Trends
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A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today�s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising�s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising�s history; the 4 Ps; semiotics; the fallout of Calvin Klein�s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.
Filename: KSadvHistOverv.rtf
Advertising; Does Sex Sell?
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During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
Filename: TEsexsell.rtf
Advertising�s Basic Components
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A 6 page paper analyzing common advertising practices. The primary tool of the �promotion� component of the marketing mix, advertising contains specific components serving as tools used to convey the advertiser�s message. This paper explores qualities of the visual, aural and copy components, illustrating each with examples of current or recent campaigns. Bibliography lists 10 sources.
Filename: KSmktgAdvBasics.rtf
Aerial Platforms & Aerial Ladder Apparatus
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A 5 page paper that provides an overview of aerial platforms and aerial ladder apparatus and considers the OSHA regulations and safety issues regarding their use. This paper also looks at the variety of uses for this type of equipment. Bibliography lists 5 sources.
Filename: Aerial.doc
Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf
Affirmative Action And Human Resource Management
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This 5 page paper begins with an introduction and definition of affirmative action. Research has shown that a companies with a diverse workforce tend to be more successful if the diversity is managed well. The writer discusses two approaches to managing diversity and ends the essay with comments regarding how HR managers can protect the company. bibliography lists 7 sources.
Filename: PGafacd.rtf
Affirmative Action in Business
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This 13 page paper provides an overview of the role that affirmative action plays in the decision-making in business. This paper assesses the views of managers and human resources management and the impact for interactions in the workplace setting. Bibliography lists 10 sources.
Filename: MHHRaffi.wps
Affirmative Action�s Continuing Relevance
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A 4 page paper discussing the current relevance of affirmative action initiative in light of organizations� discovery of the benefits of the diverse workforce. The goal, however, should be to discourage discrimination of any kind. In this light, businesses should strive to build workforces more diverse than the law requires. Not only is it good for business in general, it also allows the organization greater freedom in hiring so that it can first select candidates based on qualification, rather than on demographic characteristics. Bibliography lists 1 source.
Filename: KSafAction04.rtf
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