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Papers On Business - Management
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BMW and Rover
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This 3 page paper outlines the acquisition of Rover by BMW, why they made the acquisition and why it went wrong. The paper starts by considering the position of BMW within the automotive market, explains why the acquisition offered so many opportunities, why they were not realised and the strategy that BMW followed after accepting this failure.
Filename: TEBMWrover.rtf
BMW and Strategy
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This 8 page paper examines BMW and its' strategy. The paper answers four questions, looking at the drivers for BMW in the year 2000 and later, the core competences of the company, the how the concepts of competitive advantage through differentiation and cost advantage apply to BMW and the role of traditional strategic planning at BMW. The bibliography cites 3 sources.
Filename: TEBMWques.rtf
BMW Case Study
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This 5 page paper examines the case supplied by the student, BMW have a problem, they have a long lead time and are losing out to competitors. The paper identifies the problems, looks at the supporting facts and then examines the potential alternative solutions, before making a recommendation of the strategy that should be adopted.
Filename: TEBMWcng.rtf
BMW Leadership
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This 14 page paper examines the leadership styles seen at BMW showing how the company use the human relations school of management and democratic leadership styles. This is illustrated with examples. The company is then compared with Ford, where it is argued there is a more scientific management approach and an autocratic style of leadership. The bibliography cites 13 sources.
Filename: TEBMWlead1.rtf
BMW SWOT Analysis
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This 4 page paper is a SWOT analysis of BMW, examining the strengths, weaknesses, opportunities and threats. The paper looks at the position after the sale of the Rover group and is based on a case study supplied by the student.
Filename: TEBMWSWOT.rtf
BMW's Competitive Environment
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A 5 page paper assessing BMW's internal and external environments and identify which of Porter's Five Forces pose the strongest threat to its competitive advantage. The environmental analysis addresses the general, task and internal divisions, which collectively include the technological, sociocultural, economic, legal/political, international, customers, suppliers, allies, competitors, employees, board of directors, physical attributes and organizational culture dimensions. Evaluation of these dimensions and Porter's five forces ends with the conclusion that it is the power of buyers that has the greatest potential to negatively affect BMW's competitive advantage. Bibliography lists 5 sources.
Filename: KSbmwComp.rtf
BMW's Position in the Changing Auto Industry
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A 32 page paper discussing changes in the global auto industry and how BMW has both affected those changes and been affected by them. The continued slow demise of Detroit's auto industry and the growth of "transplant" factories of "foreign" cars in the American South has contributed to an emerging shift in the global industry. BMW has been a part of that shift: its South Carolina facility is the only site of manufacture for its SUVs, most of which are sold in the US but also are sold in other parts of the world. BMW has made some missteps in recent years, but apparently none as large as its primary competitor, Mercedes. As Mercedes strives to catch up, BMW continues winning market share. The paper discusses the issues in terms of Porter's Five Forces, strategic group mapping, identification of current and future trends. Includes 3 charts and one table. Bibliography lists 17 sources.
Filename: KSbmw2002.rtf
BMW; HRM, Discrimination and Divergence
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This 21 page paper looks at BMW in the UK and their HRM practices to assess how they embrace diversity and fulfil the legal for anti discrimination requirements. The paper begins with an outline of BMW in the UK and the way that have developed the employment relationship. The paper then considers the legal requirements under UK and EU law, looking at the different types of potential discrimination. Using the information regarding the company, the legal position and data regarding the industry as a whole the potential risk areas for BMW are assessed. The bibliography cites 28 sources.
Filename: TEbmwhrm.rtf
BMW; SWOT Analysis
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This 9 page paper looks at the strengths, weaknesses, opportunities and threats surrounding this independent motor company. The paper focuses on this analysis, with many examples used to illustrate the points raised, such as the marketing as well as research and development. Also included in the analysis are is the failed attempt and regenerating Rover. The bibliography cites 7 sources.
Filename: TEBMWswt.wps
BMW�s Changing Strategy
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A 4 page paper discussing the shift in BMW�s strategy since 2000. There are several constants that apply to Bavarian Motor Works � BMW � whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company�s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf
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