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Papers On Business - Management
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BMW�s Fork in the Road
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An 8 page memo written to Karl Gerlinger, president of BMW North America, dated December 31, 1992 (before BMW established manufacturing operations in the US). The memo is based on Harvard case #9-593-082, set at the end of 1992 when BMW�s management was seeking a method of achieving its goal of selling 100,000 BMWs in the United States annually. In 1992, that figure was 66,000. The memo suggests that BMW build a manufacturing facility in the US, proceeding to outline the benefits of such a decision, which include lower fixed and variable costs than possible to attain in Germany, as well as opportunity to avoid US import tariffs on foreign cars. Bibliography lists 2 sources.
Filename: KSbmwNoAmerica.rtf
BMW�s Mini Cooper
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In 2001 BMW took a risk and re-launched the famous 1960�s small car; the mini. This 10 page considers the car and its markets, the way it competes in a fiercely competitive market and the value it creates for shareholders. The paper also looks at areas of potential improvement and outlines a plan for improvements to increase customer satisfaction and support future sales. The bibliography cites 21 sources.
Filename: TEbmwmini.rtf
Bob Evans Farms, Inc.
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A 4 page paper discussing current conditions at this restaurant operating company; examining economic indicators; and discussing the relative value of economic indicators for business planning. Bob Evans operates in the pure competition market structure, and as such, has the ability to affect only itself and its own results. The paper concludes that economic forecasts can provide a �best guess� for future conditions, but as no one knows precisely what the future holds, they cannot be expected to be totally accurate. Bob Evans� best course of action is to turn its attention to product, price and promotion, three of the 4 Ps of marketing. Bibliography lists 4 sources.
Filename: KSeconBobEvans.rtf
BOB KNOWLTON CASE AND BEHAVIORAL STYLES
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This business case study discusses how laboratory group leader Bob Knowlton behaved when a "better" man was hired for his group; and how Knowlton's behavior fits into Rotter's theory of locus of control.
Filename: MTknowlt.rtf
Boeing - McDonnell Douglas Merger
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A 24 page paper that investigates the merger of Boeing and McDonnell Douglas. This 1997 merger created the largest aerospace company in the world, with more than 200,000 employees and sales in excess of $57 billion in 1999. This paper traces the events leading up to the merger, how it was finally settled and the opinions of the CEOs of each company before and after the merger. The writer also provides share values for approximately 40 days before and after the merger. Selected fiscal data is also provided for Boeing for the year before and the year of the merger. Also, income and estimated earnings are included for 1999. 4 tables are included. Bibliography lists 15 sources.
Filename: PGboeing.msw
Boeing / A Case Study
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Approximately 4 pages worth of case study analysis and notes on Boeing (corporation) written from a management/business orientated perspective. (Strengths, Weaknesses, Macro, Micro analysis etc;). No Bibliography.
Filename: Boeing.wps
Boeing Airlines Company / Contributions
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This 15 page research paper investigates the history of Boeing Airlines Company focusing on the contributions the company has made through the decades to the industry. This is the largest manufacturer of aircraft, both civilian and military, in the world. Their continuing innovative nature and commitment to efficiency and quality give them an excellent competitive edge for the future. Bibliography lists 15 sources.
Filename: Boeing4.wps
Boeing Airlines: A Case Study in Manufacturing Revisions
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A 5 page overview of Boeing�s recent history. Today Boeing Aircraft is one of the most successful of airline manufacturers in the world. Such has not always been the case, however. The author analyzes the steps Boeing took to regain their industry status in light of recent competition. Boeing recognized the need to implement dramatic measures to decrease the time it took to fill orders for new equipment. Because Boeing was willing to thoroughly analyze both their manufacturing process and that of their competitors the company was successful in coming up with workable alternatives including computerization and the standardization of parts which allowed them to order preassempled parts and to greatly cut both costs and manufacturing time. Bibliography lists 4 sources.
Filename: PPboein2.rtf
BOEING AND ORGANIZATIONAL CHANGE
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This 6-page paper examines the Boeing Co., its problems of the past several years and how organizational change models might work for this company. Bibliography lists 3 sources.
Filename: MTboecha.rtf
Boeing in the Year 2001 and Beyond
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A 10 page paper on Boeing's proposed merger with McDonnell Douglas, its current advantage in commerical and defense aviation, how its work in the community increases the company's strength, and financial information. The paper seeks to prove that Boeing's mid-1990's business moves thrust the company forward into the next century. Bibliography lists 10 sources.
Filename: Boeing2.wps
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