Make
Your Selection Below:
|
Papers On Advertising Issues
Page 21 of 28
|
|
POLITICS AND SOCIAL REFORM: CHINA VERSUS AMERICA
[ send me this paper ]
This 3 page paper summarizes three essays by Becker, Drucker, and Schlosser on the use of propaganda by China and the United States to manipulate the general public. Contrast and comparison. Bibliography lists 3 sources.
Filename: MBmao.rtf
Postwar Years: Consumer Feminization
[ send me this paper ]
12 pages in length. In the postwar years, there was a huge boom in the consumption of mass produced goods for the home heavily promoted by the manufacturing industries through a combination of advertising increased attention paid to the aesthetic stylization and display of commodities. Since the main purchasers of these goods were women, the design of consumer items became increasingly feminized. Examining the work of several 1950s designers and analyzing the extent to which their work was influenced by feminization of taste, finds the female affect was felt in myriad industries. Bibliography lists 18 sources.
Filename: TLC1950s.rtf
Print Advertising
[ send me this paper ]
(5 pp) We see so much advertising that we tend to
become either jaded about the advertising process,
or we only notice those ads that we feel are
striking and well done. The ad chosen for
discussion is a TWA airlines ad in the November 27,
2000 issue of Newsweek (page 69). The qualities
of print advertising will be examined, as well as
the "bottom line" of the selling "pitch."
Bibliography lists 5 sources.
Filename: BBprintA.doc
Proctor & Gamble Case Study : Rumors Of Satanism
[ send me this paper ]
A 6 page paper. In the early 1980s, rumor began floating that Proctor & Gamble's Trademark represents the devil and Satanism. The Trademark was designed in the mid-1800s; it includes 13 stars and a bearded man-in-the-moon. The writer explains what the Trademark really represents and relates the company tried to modify the depiction in the early days only to have drastic results. The paper also discusses the revival of these absurd rumors in the mid-1990s and what the company did. The paper then goes on to discuss integrated marketing communication approaches and how P&G could use these tools to mitigate the negative impact each time these rumors surface. Bibliography lists 9 sources.
Filename: PGpgrmr.rtf
Product Packaging
[ send me this paper ]
This 5 page paper explores the effect of product
packaging in the behavior of consumers. Bibliography lists 7 sources.
Filename: KTprdpkg.wps
Product Placement /CDC summation
[ send me this paper ]
A 5 page research paper that consists of two parts. The first part consists of a 4 page analysis of 3 articles on product placement in film and television. Product placement refers to the use of a commercial product by a character in a television show or feature film. This examination looks specifically at how this subject is approached within the context of three articles. Each article is briefly analyzed. This demonstrates how each author addressed the same subject, but from different angles, using different methods of investigation. Then the articles are collectively summarized, which demonstrates how they contribute to an overall understanding of product placement. The second part of the paper consists of short 1 page summation of an article on physical activity from the CDC. Bibliography lists 4 sources.
Filename: khpropl.rtf
Product Placement in Films
[ send me this paper ]
A 9 page paper which examines product placemtn in films. The films examined are "Dawn of the Dead," "E.T.," "Minority Report," and Tim Burton's "Batman." Bibliography lists 5 sources.
Filename: RAprdcmv.rtf
Promotional Strategies for Athletic Footwear
[ send me this paper ]
10 pages. The
purpose of this paper is to create two promotional strategies for
athletic footwear. One of these strategies will be to use
classical conditioning, and the other strategy will be with the
us of instrumental conditioning. Each strategy will explain the
learning theory, the promotion itself and how it illustrates the
respective theory in action. In addition it will state why that
strategy would be selected for the target consumer along with
sample advertising copy. Bibliography lists 7 sources.
Filename: JGApromy.wps
Propaganda & Advertising # 2
[ send me this paper ]
A 5 page paper discussing the advertising world and its use of propaganda techniques and principles of persuasion as applied to marketing techniques. Bibliography lists 5 sources.
Filename: Propadv.wps
Propaganda in Advertising
[ send me this paper ]
An 8 page paper discussing the growth of propaganda in advertising. Most of the complaints of propaganda in advertising address only those campaigns that are blatant in their statements attempting to sway the thinking of consumers. Consumer resistance to such thought-altering attempts is far less than most consumers would care to admit, and the advertisers know it. Edward Bernays and John Dewey were aware of the problem, though for far different reasons. Seventy years in the making, advertising propaganda has come into its own and is no longer limited to traditional advertising methods but also masquerades as new stories and civic-minded corporate responsibility. Bibliography lists 11 sources.
Filename: Advprop.doc
The Paper Store Enterprises, Inc. Gladly Accepts:
Request A Free
Excerpt From Any Paper Before Ordering!
Be
sure to also visit:
Term Paper Help On
File, 12000 Papers,
Research Papers Dot Net,
Essay Site, Paper
Geeks, Paper or Essay
Finder, The Essay Page,
Reports and Papers,
Report Finders, 12000
Papers, Real Papers, E
- Coursework, Choose
a Paper,
Pick a Paper, Paper
Download, & Expert
Term Paper Advice
(Click Here For MORE Term Paper &
Research Paper Help Sites!)
|
