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Papers On Management And Business
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Case Analysis: Markham Instrument Company
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A 4 page paper analyzing a case in which the featured manufacturer has been using one manager as a scapegoat for all of its organizational problems. Company vice presidents are suffering from corporate myopia, believing that intrinsic organizational deficiencies can be attributed to the personality of a single man. They further believe that eliminating that single man will eliminate their problems. The paper lists points of issue and several recommendations. Bibliography lists 3 sources.
Filename: KSmgmtMarkham.rtf

Case Analysis: White Castle
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A 5 page paper. Using a case study provided by the student, this paper provides an analysis of White Castle System, Inc, the first fast food hamburger company. The paper is divided into sections: introduction and background of the company, characteristics of the company and the industry, future marketing, SWOT, and recommendations. Bibliography lists 4 sources.
Filename: PGwhtcas.rtf

Case Study - Lexmark International
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An 8 page paper. A case study of Lexington that was prepared at the University of Alabama is the catalyst and exclusive source of corporate information. This essay presents an analysis of Lexmark that includes consideration of the industry, external and internal environments, exogenous and endogenous variables, Porter's five forces, SWOT analysis, competitive advantages, and recommendations for change in the organizational structure. Bibliography lists 5 sources.
Filename: PGlxmrk.rtf

Case Study : American Express Customer Service
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A 5 page paper based on a case supplied by the student. This case is about a change in customer service at the American Express Card Division. The essay explains what they did and what the results were. It also analyses the methods they used. No bibliography.
Filename: PGamxcs.rtf

Case Study Analysis -- The Campbell Soup Company
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This 6 page report discusses the Campbell Soup Company and its leaders. The Campbell�s Soup Company is one of America�s best-known companies producing what is, for most Americans, a very common item in the local grocery store and on the kitchen shelf. As Gamble and Thompson point out, in 1998 the Campbell Soup Company �was one of the world�s leading manufacturers and marketers of branded consumer food products with approximately 24, 250 employees, total revenues of $6.7 billion, 36 manufacturing plants in ten nations, and over 2,000 products on the market.� The three CEOs of the company since 1978 have each made significant, albeit radically different, contributions to the well-being of Campbell. Bibliography lists one source.
Filename: BWcampbl.wps

Case Study Analysis of Qwik Paint and Body Centers
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A 5 page SWOT analysis of a Southern California company that hit on hard times in the late 1980s and early 1990s. Bibliography lists 3 sources.
Filename: 99qwik.wps

Case Study SWOT / M.C.I.
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10 pages in length. A thorough internal & external, micro & macro S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) analysis of the MCI corporation. The company's strategy is assessed with great attention to detail and each point made is well-elaborated. No Bibliography.
Filename: Mciswot.wps

Case Study: Apple Computers
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5 pages in length. The problem that exists at Apple Computers, Inc. is the fact that the company has always been pitted against the industry's giant, Microsoft. Not being able to stand on its own two feet as a worthy rival, Apple has been the brunt of innumerable affronts and innuendoes that contend Macintosh computers are nowhere within the same league as those of Microsoft. This stigma has set a detrimental precedent as far as Apple's reputation is concerned, prompting founder Steve Jobs to once again take the reigns as a means by which to attempt to salvage his company's standing within the computer industry. The writer discusses the problem at hand and suggests resolutions. Bibliography lists one source.
Filename: TLCApCom.wps

Case Study: Building A Motivated And Committed Workforce
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This 31 page paper first provides a 3 page research proposal for the study and then a 28 page paper that presents a case study of motivation in a travel agency. The paper begins with a Table of Contents and an Executive Summary. The Introduction provides background information on the company being studied and includes the company's goals: decrease turnover, increase employee motivation and increase revenues. The literature review proceeds a comprehensive explanation and discussion of theories of motivation. These include expectancy theory, needs hierarchy, reinforcement, goal theory and others. The next section explains the methodology for the case study � observation and employee surveys, which is followed by the results of the surveys. The writer then discuses the results and makes several recommendations based on the survey responses and the literature review. 4 Appendices are included. Bibliography lists 11 sources.
Filename: PGaumot2.rtf

Case Study: Decentralization, Autonomy, Price Transfer
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An 8 page paper that discusses a case provided by the student. A company has four autonomous divisions. In this case, one division is giving a bid for a project that is much higher than an outside company gave. The essay discusses the manager's justification along with the issue of transfer pricing. Recommendations are provided. Bibliography lists 3 sources.
Filename: PGwkhm.rtf


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