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Papers On Marketing & Consumer Behavior
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Business Plan for an Online Tobacco Shop
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An 8 page paper presenting a business plan for a retail tobacco operation conducting business solely online, including break-even, balance sheet and cash flow financials. The text portion of the plan discusses the inability of retailers limited by local operations to stock slower-moving, specialty items, using a management accounting approach to demonstrating Smoke Stop�s greater ability to profit from specialty items. This approach sets apart Smoke Stop from local retailers, giving it a niche in which to operate and lead. Bibliography lists 4 sources.
Filename: KSbusPlanTobacco.rtf
Business Research Process
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A 17 page paper reflecting a cross section of the type of work a business researcher could expect to see in the course of a week on the job. There are four separate projects included in this researcher�s representative work week, ranging from selecting a country for a new product launch to evaluating the demographic data from Zip code 60614 (a wealthy area of Chicago) as compared to the same data points for the United States overall. It also addresses organizational culture and types of businesses recommended for a new strip mall in Zip code 60614. Includes several charts, graphs and one large data table. Bibliography lists 14 sources.
Filename: KSresBizMgmt.rtf
Business Strategy and Paradigms
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This 3 page paper looks at oligopoly and other business concepts such as consolidation. Market concentration is discussed as well. Bibliography lists 3 sources.
Filename: SA333bus.rtf
BUSINESS TERMS
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This 7-page paper defines certain terms in business, such as marketing strategies, cost leadership, differentiation and possible defensive positions a takeover target firm can use to prevent an acquisition. Bibliography lists 5 sources.
Filename: MTbuster.rtf
Business to Business E Marketing
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This 11 page paper considers the way in which businesses use e-commerce, how it developed and how it can be marketed to take advantage of the perceived efficiencies it can produce. Points raised are illustrated by reference to real companies. The bibliography sites 15 sources.
Filename: TEemark2.wps
Buyer Behavior: Estee Lauder's Eye Cream
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A 10 page paper which examines
consumer behavior as it relates to needs and wants of a product. The product is Estee
Lauder's eye cream. The paper presents an overview of the product, conducts an interview
with users, and then discusses aspects of the product that are satisfactory or need work.
Bibliography lists 10 sources.
Filename: RAeyecrm.rtf
Buyer Behaviour
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This 5 page paper considers how buyers make their purchase choices and what influences that choice. The writers compared the purchase of a holiday and of insurance to demonstrate the difference that may be present. The bibliography cites 8 sources.
Filename: TEbuyer1.rtf
Buyer Behaviour Analysis; Developing a Model
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This 16 page paper consider the way in which buy decided to make a purchase, the influences on that decision and how a supplier may use this to their advantages. The paper then goes on to develop a model of buyer behaviour identification based on the models of category based and piecemeal processes of purchasing. The bibliography cites 9 sources.
Filename: TEbuybeh.wps
Buying A Car
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A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: the use of the blue book, getting the best buy, differences between new and used cars, and the long-term implications of car buying. Bibliography lists 5 sources.
Filename: Carbuy.doc
Call Center Customer Service
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An 8 page paper discussing the ability that the call center has in shaping customer satisfaction and positively affecting customer loyalty. Businesses maintain large advertising budgets for the purpose of attracting new customers, but many need to place more attention on keeping the customers they already have. The call center holds an ability to maintain customers that does not exist in other departments. The paper discusses customer loyalty and measuring the quality of service offered through the call center. Bibliography lists 6 sources.
Filename: KSmktgCustCall.rtf
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