Evaluating Customer Satisfaction
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A 15 page research paper primarily examining the reasons and the need for vigilance in the area of customer satisfaction. Too many companies get so involved in their own internal processes that they forget to ask their customers just what it is that they want. Several authors maintain that it is nothing short of folly to teach sales and marketing staffs the finer points of quality control in the manufacturing process, forgetting that it is these very people who have the most direct contact with the companies' customers. Bibliography lists 8 sources.
Filename: Custsat.wps

Evolution of a Business
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3 pages. Describes the changes a major fast food chain has recently undergone in order to improve its slipping sales volume. Looks at the changes that have been made, the differences this has made in its marketing, and the future expectation of the company. Bibliography lists 4 sources.
Filename: JGAmrkev.wps

Evolution Of Marketing Ethics From 1960 - 2001
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A 20 page paper. Some people would argue that "ethical marketing" is an oxymoron. Still, there are marketers who have tried to use ethical standards within their marketing efforts. This paper takes an historical look at ethics in marketing since the 1960s. Numerous issues are discussed, such as the predominant philosophies guiding the last forty-plus years, the fact that marketing typically follows a utilitarian perspective (which is explained) and perhaps there is a need to use another perspective. Examples are included. Bibliography lists 12 sources.
Filename: PGethmkt.rtf

Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff�s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf

Experiences with E-Commerce
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This 3 page paper takes the form of a report of an interview that asks a sales director the company�s experiences, successes, and failures as related to the set-up and performance in the e-commerce environment. The bibliography cites 1 source.
Filename: TEexpren.rtf

Explaining the Concept of a Buying Center
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This 5 page report discusses the concept of a �buying center.� A �buying center� is, most often, an informal group of employees that represents the different units within the organization. Those people have various roles -- buyers, gatekeepers, deciders, and influencers -- in the purchasing decision process and those roles are likely to vary over time. Bibliography lists 3 sources.
Filename: BWbuying.wps

External Analysis of Starbuck�s Coffee
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A 5 page paper presenting an external analysis of Starbuck�s, the leading specialty coffee retailer. The paper discusses economic, demographic, sociocultural, political-legal and technological environments as they apply to Starbuck�s, as well as providing information on the company�s leading competitors. Bibliography lists 5 sources.
Filename: KSstarbucks5.rtf

Factors Influencing Consumer Decisions
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A 15 page paper examining consumer choices and marketing targets in 3 areas: (1) the choice of one brand of watch over another of similar price and quality; (2) a smoker's switch from Marlboro to Marlboro Lights; and (3) brand choice (JVC) in a first-time video purchase. Advertising methods and rationale, and customer satisfaction are discussed. Bibliography lists 7 sources.
Filename: Deci.wps

Favorite E-Marketing Techniques
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This 3 page report discusses fundamentals of the 21st century marketplace and the behavior of 21st century consumers and two favorite electronic marketing techniques -- push technology and rewards or points programs. Bibliography lists only one source.
Filename: BWfavmar.rtf

FedEx: Employee And Customer Loyalty
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A 10 page paper. How does a large company retain both employee and customer loyalty in a fiercely competitive industry? This paper describes how one company, FedEx accomplishes these goals. Bibliography lists 7 sources.
Filename: PGfedx2.wps

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