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Papers On Marketing Case Studies
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American Express & Leadership
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A 4 page research paper that discusses leadership at American Express in terms of leadership theory drawn from the latest literature. The writer argues that American Express International is a company that is following the new paradigm toward leadership, as this company's practice draws on the latest ideas in leadership theory. Bibliography lists 4 sources.
Filename: khamex.rtf
An Advertising Campaign for L'Oreal's Redkin Brand in Australia
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This 11 page paper proposes a marketing campaign for the Redkin hair care range of products in Australia, however the campaign suggested is suitable be undertaken in other areas. The paper starts with a brief executive summary and then looks at the company, the brand, the target market. The competitors and suggest the use of national advertising supported by road show promotions. The bibliography cites 7 sources.
Filename: TEredkin.rtf
An Analysis of Blue Care Network
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This 5 page paper evaluates the Blue Care Network (BCN) which is under the umbrella of Blue Cross/Blue Shield. A SWOT analysis is included and recommendations are made. Bibliography lists 5 sources.
Filename: SA209BCN.rtf
An Analysis of Chrysler Daimler Benz
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This 8 page paper evaluates this corporation and its relatively recent merger. Problems are highlighted as is the new leadership which it is throught will bring this company to greatness. Bibliography lists 10 sources.
Filename: SA641Chr.rtf
An Analysis Of PepsiCo
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A 7 page paper analyzing the strengths, weaknesses, opportunities and threats facing the company in the coming months (as of March, 1997). The company isn't just the Number 2 soft drink manufacturer, they also own Frito-Lay and a group of restaurants including Pizza Hut, KFC and Taco Bell. Frito-Lay enjoys the largest market share of the snack industry both in the U.S. and the world; the group of restaruants collectively is the world's largest. Bibliography includes 5 cited references.
Filename: Pepsi.wps
An Analysis of Superdrug
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This 3 page paper provides a SWOT analysis of this drugstore chain in the United Kingdom. The paper gives much attention to marketing. Bibliography lists 3 sources.
Filename: SA337Sup.rtf
An Analysis of Textron, Inc. and the Cessna 172
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In 5 pages, the author analyses Textron, Inc. and the Cessna 172. The SWOT method is suggested for analysis of Textron, Inc. Bibliography lists 3 sources.
Filename: PCfax5.doc
An Analysis of the Kudler Website
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This 3 page paper provides an analysis of this case study provided by a student. Marketing mix is discussed. Bibliography lists 1 source.
Filename: SA828mkt.rtf
An Analysis of Verizon Wireless
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This 6 page paper evaluates Verizon Wireless. The parent company is discussed as well. This overview is related to competition and includes strategies that Verizon might want to implement. Bibliography lists 5 sources.
Filename: SA446V.rtf
An Evaluation of Blockbuster's Web Site
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This 4 page paper examines Blockbuster's web site and entry into the online market. The paper is three pages and one page is a letter to Blockbuster's CEO introducing the paper. Bibliography lists 5 sources.
Filename: SA638Blk.rtf
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