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Papers On Marketing Case Studies
Page 19 of 67
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Development of a Process Model
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5 pages in length. A case study
in which survey and measurement instruments are used on each of
three models. Bibliography list 3 sources.
Filename: JGAprmdl.wps
Directional Missteps at Oracle Corporation
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A 7 page paper discussing Oracle
in 1990. The company had been publicly traded for four years and had enjoyed loyalty among
investors until early in 1990. Sales were still strong as were profits, but Oracle's reputation for
dishonesty and arrogance had spread and investors knew what would be coming in the near
future. By the third quarter that year, Oracle was announcing its first-ever quarterly loss - and a
large one at that. The paper notes that Oracle is still financially sound and still has time to alter its
arrogant, accusatory culture. The paper recommends that the ideal situation would be eliminating
the CEO; failing that, the Board needs to bear down on marketing and make the department
accountable to the Board while it implements changes in the way it treats customers.
Bibliography lists 1 source.
Filename: KSoracleStk.wps
Directory Enquiries Industry in the UK
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The directory enquiries industry in the UK has undergone change with the abolition of the British Telecom 192 service and the launch of the 118 services. This comprehensive 14 page paper looks at the industry and the way it is developing, The paper starts with the background and aims of the liberalisation and then looks at the main competitors, such as the their market share and the way the compete. The influences on the industry and the revenue patterns are also examined and conclusions drawn regarding the way the industry may develop in the future. The bibliography cites 11 sources.
Filename: TEdirenquir.rtf
Disney Analysis
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An 8 page paper. Based on a Harvard Case study, the writer presents an executive summary, an introduction, a synopsis of problems, strengths, weaknesses and threats and recommendations with justification. By 1984, many analysts wondered if Disney was about to collapse. It was said that Disney had not kept up with the times. It has now reclaimed their enviable #1 position in the industry. Bibliography lists 1 source.
Filename: PGdsny2.rtf
Domino's Case Study
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6 pages in length. The writer discusses business ethics as it relates to Domino's delivery service problem and Satellite Telecommunications. No bibliography.
Filename: TLCdomno.wps
E-Business Case Study Analysis: Prehistoric Computers
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This 5 page paper evaluates this hypothetical case study submitted by a student. Recommendations are made pertinent to this computer company using net marketing methods. Attention is paid to security considerations. Bibliography lists 7 sources.
Filename: SA326e.rtf
E-Commerce; Gap Inc and Nordstrom Inc.
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This 17 page paper compares the way in which Gap Inc. and Nordstrom Inc. compete for business on the internet. Then paper includes consideration of what is meant by e-commerce, background to both the companies as well as an examination of the companies� strategies and the way these are reflected in their web sites. The bibliography cites 11 sources.
Filename: TENordgp.rtf
E-Commerce; The Arguments For and Against Internet Trading
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This 16 page paper considers the case of a traditional bricks and mortar company that is considering entering into e-commerce. The paper is written in the style of a report to convince the CEO that e-commerce is a good idea. Arguments for and against e-commerce are included, with the conclusion leading to a clear argument for e-commerce. The bibliography cites 9 sources.
Filename: TEecombm.wps
E-commerce; The Case of Iceland Air and British Airways
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This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.
Filename: TEicelandair.rtf
E-Marketing for Success
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This 13 page paper consider a case where an e-business has seen declining page hits and reduced profits. The paper looks at why this may have occurred and how it can be changed by way of using competitive advantage and marketing communications. Using real cases as examples to demonstrate points raised the paper concludes with recommendations of how to change the marketing of the company. The bibliography cites 26 sources.
Filename: TEecomma.wps
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