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Papers On Advertising Issues
Page 13 of 37
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Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography cites 5 sources.
Filename: TEattitd.rtf
Consumer Behavior: Nike
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6 pages in length. Understanding how to reach a target market is the fundamental principle to successfully influencing consumer behavior. The extent to which such a formula either makes or breaks a company's competitive prowess is both grand and far-reaching; that consumer behavior is often solely based upon advertising techniques speaks to an entirely modified industry from how things used to be only a few decades ago. The writer discusses how sportswear manufacturer Nike tapped into a tremendous marketing approach to sway consumer behavior with its popular 'Just Do It' campaign. Bibliography lists 5 sources.
Filename: TLCConsuBeh.rtf
Consumer Behaviour and Marketing a Hotel
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This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.
Filename: TEkazahot1.rtf
Country Music Survey
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This 7 page paper provides an overview of a survey at AboutCountry, a WEB site. Bibliography lists 5 sources.
Filename: MHCounMu.rtf
Creativity in Advertising
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This 5 page paper explores recent changes in creativity in the advertising industry. Several advertising agencies are included in a discussion that looks at the changing state of media and creative forces. Bibliography lists 8 sources.
Filename: SA043adv.rtf
Culture of the 1920s
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A 6 page paper which examines the culture of the 1920s in the United States as seen through various articles and advertisements. Bibliography lists 5 sources.
Filename: RA20sad.rtf
Daewoo; The Success of Integrated Marketing Communications
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The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.
Filename: TEdaewooIMC.rtf
De-Marketing / Analysis Of An Advertisement
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In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available (it is described in detail though !) No Bibliography.
Filename: Tylenlad.wps
Deconstructing A Loreal Advertisement
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4 pages in length. Loreal is particularly successful at inducing thought about one's identity; indeed, the use of a sultry, attractive woman in the company's mascara print ad evokes a dual reaction of appreciation and longing, both of which are directly associated with the model's exotic beauty. Female viewers wonder if this product will enhance their physical features the same way it does for the ad's model, while in the back of their minds they cannot help but admit how the mascara she wears is but a miniscule component of her overall good looks. This one-way interplay between the ad and the viewer is a result of what Marx termed commodity fetishism, whereby the illusion of immediate beauty if women merely purchase the mascara is reflective of the manipulative aspect of advertising where consumers are encouraged to buy products that in some way boost their personal identity because all they are allowed to see is the end result of that given product. Bibliography lists 4 sources.
Filename: TLCLoreal.rtf
Democrat Ads 2000: A Marxist, Semiological, Feminist, and Psychoanalytical Critique
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A 6 page discussion of the power of advertising. Proclaims that advertising is really aggressive capitalist attack seeking to persuade the mindless millions which live among us to buy a particular product. The product itself can take a variety of forms, from the latest toy to the most high tech gadget for your kitchen. Even more concerning, however, is when the product being sold by advertising is political ideology. Examines the political and philosophical intent of one particular ad sponsored by the Democratic Party and targeting George W. Bush's views on abortion. Condemns the ad as a misrepresentation of information and feminist values. Bibliography lists 4 sources.
Filename: PPtvAdCr.wps
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