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Papers On Advertising Issues
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Hewlett Packard; Communication with External Parties
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This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.
Filename: TEHPcomm.rtf
Hey, Whipple!
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This 4-page paper discusses Luke Sullivan's book 'Hey Whipple, Squeeze This,' which talks about the Charmin toilet paper ad campaign that shouldn't have worked but did. It also briefly mentions the evolution of the advertising industry. Bibliography lists 1 source.
Filename: HVWhippl.rtf
History of Print Advertising
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4 pages of information on early print advertising, the evolution of the newspaper, yellow journalism, etc; No bibliography.
Filename: Adprint.wps
History: The Depiction of Women in Advertising
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A 13 page paper which examines the history of how women have been portrayed in magazines. Bibliography lists 10 sources.
Filename: RAmagwmn.rtf
How "Rolling Stone" Magazine Sells Sex In Their Advertisements
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In 5 pages, the author discusses how sex is used in advertising in "Rolling Stone" magazine as well as in other advertisements. Bibliography lists 5 sources.
Filename: Sexrs.wps
How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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24 pages in length. Maintaining one's competitive edge while immersed within the local and global marketplace not only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a company's firm grip upon the many variables that are associated with competitiveness is a challenge that most consumer product companies have encountered with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain one's established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations. The desire to break free of the constraints associated with standard advertising techniques has become all-important to the future of advertising as a whole, which has become quite apparent with the presence of consumer product companies working with sports brands in cross-promotional advertising. Bibliography lists 15 sources.
Filename: TLCBrdAd.rtf
If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?
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This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer rights are such an issue today. This subject is approached from the perceptive of business management and corporate social responsibility (CSR). The bibliography cites 14 sources.
Filename: TEmarkCSR.rtf
Images In Advertising / How They Manipulate The Consumer
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A 5 page research paper that discusses how advertising campaigns use specific images to manipulate the consumer into believing he or she must have the product. The images appeal to basic and universal desires which is the reason they are so successful. Specific images and companies are used as examples. Bibliography lists 4 sources.
Filename: Advrimag.wps
Impact of Advertising
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A 3 page research paper that presents an argumentative essay on the nature of advertising and suggests that advertising, in many cases, as gained too much influence, especially in regards to corporations designing lesson plans for school children. Bibliography lists 2 sources.
Filename: khiofadv.rtf
Impulse Buying
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A 4 page exploration of this consumer phenomenon. This paper identifies several factors that relate to impulse buying. Bibliography lists 2 sources.
Filename: PPadImpulseBuying.rtf
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