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Papers On Marketing & Consumer Behavior
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Choosing a Site for the H Car
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A 7 page paper selecting an international site for launching an environmentally-friendly car model. General Motors Holden, Australia (GMH) has developed a hydrogen-powered car (the H car), and originally intended to market it first in Australia. The managing director has requested that the marketing director identify a foreign country that appears to be attractive as an alternate launch site. The country identified as being one of the most favorable sites is South Korea. Selection was made from a regional bloc of nine Asian and Southeast Asian nations including both mature and developing economies. Final selection was made on the basis of political stability, per capital income and interest in environmental issues. Bibliography lists 7 sources.
Filename: KSintlBizCtrySel.rtf
Choosing the Best Media
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This 3 page paper determines and evaluates the key elements that a Media Planner would have to consider when faced with the task of selecting primary and secondary media for the launch of a new city health and fitness club. The bibliography cites 2 sources.
Filename: TEmedchoice.rtf
Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf
Coca-Cola Strategic Situation
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A 6 page paper providing analysis of Coca-Cola according to Porter's five forces, competitive analysis and SWOT analysis. The company's focus has been selling product, but it may have finally learned the necessity of selling the customer. In the end, it will make little difference what Coca-Cola wants to be or wants to provide to its market. Coca-Cola has not yet evolved past the mid-1990s; bringing it into the present will be among new CEO E. Neville Isdell's greatest challenges. Bibliography lists 8 sources.
Filename: KScokeSWOT.rtf
Coca-Cola: International Marketing Strategy Shift
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A 20 page paper discussing the shift in Coke�s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
Filename: KScokeIntFr.rtf
CoCo Jewelry Online
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A 7 page paper discussing site design and ease of use by customers in an e-commerce environment. The paper uses the site of http://www.cocostore.biz/ for evaluation of the site and recommendations for improvement. Bibliography lists 2 sources.
Filename: KSitCoCo.rtf
Coffee Culture and Consumerism
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This 15 page paper looks at coffee culture throughout the world and how it affects consumer behavior. Turkish coffee is highlighted. The history of coffee is also included as part of the study of coffee culture. Bibliography lists 8 sources.
Filename: SA108Cof.wps
Collecting Data in Developed and Developing Nations
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This 24 page paper examines the differences and similarities when collecting data for marketing purposes in developed and developing countries. This is examined from the perspective of various influences including culture, ethics, marketing, political, legal, economic, structural, informational and technological and sociocultural factors. The bibliography cites 23 sources.
Filename: TEdatadevc.rtf
Communication and Ethics 2
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This 12 page paper examines several aspects of communication and ethics. The paper looks at 5 characteristics of a successful e-mail message and 5 rules of netiquette that should be observed when using e-mail and the ethics of employers monitoring e-mails. The paper then considers what should be put into a letter making an order and the structure of this letter. Next adjustment letters are considered, and why it is important for a company to gain the confidence of the customer company tries to rectify the mistake. The use of emotional and rational appeals to consumers is also considered along with how these may result in an unethical sales letter if they are abused. The bibliography cites 1 letter.
Filename: TEcomethic.rtf
Communication and the Communications Professional
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The role of a communications profession, whether in marketing, journalism or PR, is to communicate a set message so that it is understood b the target audience. This 3 page paper considers how professional communicators can undertake this task and why it is important they understand how the audience will receive the message. The bibliography cites 2 sources.
Filename: TEcomprof2.rtf
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