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Papers On Advertising Issues
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Martha Stewart
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What have we done to deserve Martha Stewart? This 5
page paper explores the possible answers to that question and takes a
look into the business of being Martha Stewart. Bibliography lists 2
sources.
Filename: KTmartha.wps
Mass Media and Advertising
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A 9 page paper which discusses how mass media effects
advertising. The paper illustrates that the relationship between the two is very similar, in
that the mass media, no matter the organization, group, company, station, or corporation,
has need of involving itself in advertising their particular entity in order to gain attention
from the public. In this, it is obvious that mass media and advertising effect and influence
one another. Bibliography lists 6 sources.
Filename: RAmedadvt.wps
McDonald's And Marketing - Article Review
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This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.
Filename: PGmcdad.rtf
McDonald�s Visual Images
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A 3 page paper answering two questions, one regarding the visual aspects of McDonald�s �I�m Lovin� It� campaign; the other assessing how well McDonald�s is dealing with its corporate image since replacing Kobe Bryant with Yao Ming. Bibliography lists 2 sources.
Filename: KSmktgMcDvis.rtf
Media: Skewed Perspective Of Reality
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6 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which media advertising skews the perspective of reality has come to represent a commonplace approach to capitalistic consumerism. Proponents of television advertising contend that there is one phrase for those who are prone to the deceptiveness of broadcast media advertising: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be a child. Indeed, it can easily be argued that there is some form of deception in most all advertising; employing actors to looks as though they are enjoying a particular product influences viewers to respond in the same fraudulent fashion. Bibliography lists 5 sources.
Filename: TLCskewd.wps
Merck, Pfizer And Johnson & Johnson: Marketing Amidst Problem Products
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10 pages in length. The writer discusses the problems each company may face when reintroducing their respective products � Vioxx, Celebrex � to the market if FDA approval is received. Bibliography lists 7 sources.
Filename: TLCMerckPfz.rtf
Methods Critique of "Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market"
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This 5 page paper provides a critique of the methods used in an article on R and D processes and new product performance. This paper focuses on the specific elements of this one article. No additional sources cited.
Filename: MHJeanRe.rtf
Microeconomics / Advertising and Spending
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A 10 page research paper on the necessity for advertising and how advertising affects consumer behavior. The writer presents this information in graphs showing earnings to spending ratios, ROI on advertising, and a discussion on consumer decision-making. Bibliography lists 8 sources.
Filename: Cnecnadv.wps
More Than Telephone History .
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(5 pp) This discussion explores a website
concerning antique telephones. Yet the material
that is presented at the site
(www.museumphones.com), tells more of a story, and
the memories that first telephones bring back to
us. Creative visual included of lineman on bicycle.
Filename: BBphonhx.doc
Nautica Retailing
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Taiwanese-born David Chu founded Nautica International and created products that appeal to people of all ages worldwide. Nautica not only attracts consumers of all ages, its clothes and accessories range from sport to hip-hop to ski fashion to women�s perfume. It sports the worlds largest distribution of jeans (which includes The North Face, JanSport and Eastpak brands), among others. These products are sold in 1,300 department and specialty shops in the United States and in 82 retail stores in Asia, Europe and Latin America. jvRetMar.rtf
Filename: jvRetMar.rtf
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