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Papers On Marketing Case Studies
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Fragle Van Lines: Considerations for Expansion
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A 4 page overview of the considerations that are inherent in the expansion plans of this company.
The author considers relationships with other carriers, resources, advertising and information systems. Bibliography lists 3 sources.
Filename: PPvanLn.rtf
Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf
Frigidaire Front Loading Machine Positioning
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This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.
Filename: PGfrigi2.rtf
Frito-Lay and the Sun Chip Multigrain Snack
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This 14 page paper is based on a case study supplied by the student. The paper outlines the development of the multigrain snack called Sun Chips by Frito-Lay and the issues when deciding if this product should come to market. The paper carries out a SWOT analysis to look at strengths, weaknesses, opportunities and threats of this new product and then at the marketing of the product before determining of this launch should go ahead. The paper also suggests a marketing campaign that can be used. The bibliography cites two sources.
Filename: TEfritol.rtf
Furniture Brand International
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This 15 page paper provides an overview of this furniture company, inclusive of its long history. A comparison is made with IKEA in part of the paper and the firm is evaluated in terms of its global reach. A SWOT analysis is performed and recommendations are made. The 2003 economy is discussed. Bibliography lists 13 sources.
Filename: SA349FBN.rtf
Gap Inc.; Marketing in the UK
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This 18 page paper looks at the marketing of Gap Inc. in the UK. The paper looks at Gap, its marketing and positioning as well as target market, the paper also considers the activities and position of two main competitors, Next PLC and Benetton, and also at the macro environment influencing the clothing industry in the UK. The bibliography cites 23 sources.
Filename: TEgap003.rtf
General Environmental Analysis for Reebok International
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This 15 page paper provides a systematic analysis of the basic factors that will influence future projections for Reebok International. In particular, this paper outlines an environmental analysis that defines the major environmental factors, including social, political and economic
elements, that shape the future projections for the company.
Bibliography lists 5 sources.
Filename: MHReebo_.wps
General Motors, Lexus and Mercedes Internet Marketing
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This 7 page paper examines the web sites General Motors, Mercedes and Lexus websites and compares and contrasts the unique features and differences as well as similarities of each website. The bibliography cites 5 sources.
Filename: TEGMlexus.rtf
Gillette
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This 13 page paper is a sample research project that sets out to identify why Gillette has managed to remain the market leader for razor sales. The paper starts with some background, a rationale, objectives and a methodology. Secondary data and primary data and then used. The primary data is with a suggested questionnaire and example answers are given so that an analysis can be performed. The bibliography cites 15 sources.
Filename: TEgillette.rtf
Gillette's Mach3
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A 15 page paper discussing Gillette's development and launch of the
Mach 3 razor and blades. Gillette expects to sell 1.2 billion Mach 3 units each year, annually
recouping its $1 billion development and marketing expense in bringing the product to market.
This paper examines the questions surrounding decision making involved in the launch of the
product, including where and when to release the product line to various markets. Includes a
SWOT analysis. Bibliography lists 13 sources.
Filename: KSGilletteMach3.wps
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