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Papers On Marketing Case Studies
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Integrated Marketing Communications
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This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation � the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf
Intel (Case Study Analysis)
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This 4 page paper examines a case study submitted by a student regarding Intel. The case is called "Intel Corporation: The DRAM Decision." Bibliography lists 2 sources.
Filename: SA537Int.rtf
Intel Corporation: A Case Study
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5 pages in length. This paper
presents a history of the Intel Corporation, along with a case
problem. After a brief statement of the problem, there is an
indepth analysis as well as recommendations as to the possible
solutions to the case. Bibliography includes 2 sources.
Filename: JGAintla.wps
International Expansion Brand Strategies
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This 4 page paper uses Nike as an example to examine the strategy that may be used by a company expanding and operating in international market. The paper outlines the two main choices of standardisation or customisation and then looks at Nike�s own stratagem and how it may be classified, giving examples of the strategy in action. The final part of the paper looks at how the strategy can be seen though the use of the 7 P�s. The bibliography cites 6 sources.
Filename: TEnikebr.rtf
International Marketing; The Case of BMW
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This 9 page paper considers how BMW approach the marketing of their products internationally. The paper examines the evidence for standardisation and customization with BMW marketing, citing different marketing campaigns to illustrate points raised. The bibliography cites 12 sources.
Filename: TEBMWmarketing.rtf
International Marketing; The Problems of the Beef Crisis in Europe
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This 5 page paper looks at the recent problem with BSE found in beef cattle in Europe and considers the problem form an international marketing perspective, considering how this product may be transformed into a saleable product once the crisis is under control. The bibliography cites 5 sources.
Filename: TEbeefma.wps
Internet Marketing Efforts Of Federal Express And The US Postal Service
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A 7 page paper primarily comparing the websites of Federal Express and USPS. Internet marketing is growing in size, but many companies and organizations find they are unsure of what direction their Internet efforts should take. The US Postal Service presents a far different image through their website than through their aggressive broadcast advertising, with the website being little more than a means of urging purchase of post office-related items for gift giving. Federal Express' site is far more useful, and is intriguing in its registry center for government departments shipping documents or packages under the blanket contract held with FedEx. Bibliography lists 9 sources.
Filename: FedExPost.wps
Internet Marketing Strategy; A Comparative Case Study
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This 6 page paper looks at two different commercial internet sites and considers their similarities and differences in terms of target market, segmentation, web design and marketing as well as general strategies. This case uses d store and Myer's. The bibliography cites 4 sources.
Filename: TEmarint.wps
Internet Marketing; A Case Study
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This 8 page paper considers why and how a florist may seek to develop and promote themselves on the web. The first part of the paper considers the value that may be gained, the second part of the paper uses the SOSTAC model; situation, objectives, strategy, tactics, action, and control in order to develop a marketing strategy. The bibliography cites 6 sources.
Filename: TEdaisyf.rtf
Internet Retailing; Creating a Profit;
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This 5 page paper looks at the problems of internet sales which do not yet create a profit whilst having huge future potential. The paper uses the case study of a major food retailer in Australia; Woolworth's. The paper looks at the systems, including operational and accounting as well as a brief SWOT analysis. The bibliography cites 5 sources.
Filename: TEauswol.wps
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